Senior Manager, Lifecycle Marketing at Simplepractice55

Simplepractice55

United States·10h ago

SeniorFull-timeRustGitAIML

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a highly-motivated Senior Manager, Lifecycle Marketing to join our team with a dedicated focus on Activation and Lead Nurturing. This role is centered on the full conversion funnel, from nurturing leads to driving trial sign-ups and converting those trials into paid subscribers.

Key Responsibilities

→Drive the full activation strategy from lead capture to paid conversion
→Implement AI-driven solutions to automate workflows and personalize content
→Lead and mentor a team of Lifecycle Marketing professionals
→Collaborate with Growth, Product, Creative, and Operations teams
→Design and optimize personalized journeys across Email, SMS, Push, and in-product experiences
→Optimize the trial-to-paid conversion rate using data analysis
→Maintain a rigorous A/B testing roadmap for messaging and channel mix
→Provide regular reporting on conversion metrics and lifecycle program impact

Requirements

✓8+ years in Lifecycle Marketing with experience in nurturing leads and managing customer journeys
✓Proven experience managing Lifecycle Marketing Professionals
✓Experience with AI/ML in lifecycle marketing
✓Expert-level experience with Iterable/Braze and Appcues
✓Deep understanding of Trial-to-Paid conversion psychology
✓Ability to architect activation roadmaps and troubleshoot complex workflows
✓Highly analytical with the ability to synthesize insights from campaigns
✓Strong interpersonal skills for cross-functional collaboration