Growth Marketing Manager at Siteground

Siteground

Sofia·1d ago

ManagerFull-time

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a results-driven Growth Marketing Manager to own the entire customer lifecycle post-acquisition. This role combines analytical thinking with creative marketing execution to deliver measurable impact on our bottom line. You'll play a pivotal role in driving customer growth, improving retention, reducing churn, and maximizing lifetime value through marketing initiatives.

Key Responsibilities

→Develop and execute comprehensive retention strategies across our customer base
→Analyze customer behavior data to identify churn risk factors and upsell opportunities
→Design and implement upsell campaigns for hosting upgrades, premium features, and add-on services
→Launch multi-channel upsell and retention campaigns (email, in-app, phone, advertising platforms, social media)
→Monitor key retention metrics: churn rate, renewal rates, customer lifetime value, and expansion revenue

Requirements

✓3-5 years in customer retention, lifecycle marketing, or customer engagement
✓Knowledge of web analytics and customer behavior tracking
✓Strong analytical skills and data-driven mindset
✓Experience in SaaS, hosting, technology services or subscription-based industry preferred
✓Excellent written and verbal communication skills