Senior Paid Media Expert at Siteground

YOUR ROLE: • We're looking for a Senior Paid Media Expert to join our internal PPC team at SiteGround. In this role, you'll plan, execute, and optimize paid advertising campaigns across our full product portfolio — from web hosting and e-commerce solutions to our AI-powered platforms including Coderick and AI Studio. • You'll work alongside experienced PPC professionals, managing significant budgets across multiple channels (Google Ads, Microsoft Advertising, Meta, and more) and diverse international markets. This is a hands-on, high-impact role at a company in the middle of an exciting transformation from a traditional hosting provider to a multi-product AI-powered platform. YOUR RESPONSIBILITIES: • Develop, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), Meta (Facebook & Instagram), and other relevant platforms; • Own campaign strategy and execution across SiteGround's full product portfolio — Hosting, E-commerce, Website Builder, Coderick AI, AI Studio, Email Marketing; • Manage and allocate substantial advertising budgets across multiple regions and locales, ensuring optimal spend efficiency and ROI; • Leverage AI-powered tools and automation, while maintaining strategic oversight and human judgment; • Conduct in-depth keyword research, audience analysis, and competitive intelligence to inform campaign strategy; • Create and test ad copy, creative assets, and landing page experiences to maximize conversion rates; • Build and maintain comprehensive reporting dashboards; deliver regular performance insights and recommendations to stakeholders; • Collaborate cross-functionally with product marketing, growth, affiliate, and creative teams to align paid media with broader go-to-market strategies; • Stay ahead of PPC trends, platform updates, and emerging ad formats to identify new growth opportunities; • Contribute to international expansion efforts by adapting campaigns for different markets, languages, and cultural contexts. OUR EXPECTATIONS: • 5+ years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads; • Proven track record of managing large-scale budgets (six figures or more monthly) across multiple markets and locales; • Strong experience with AI-driven campaign types and automation tools — Performance Max, Smart Bidding, AI-powered creative optimization, and AI agents for PPC workflow; • Deep understanding of multi-channel paid media strategy, including search, display, video, and paid social; • Advanced analytical skills with hands-on experience in Google Analytics (GA4), Looker Studio, or similar BI/reporting tools; • Experience running campaigns in multiple languages and international markets with localization best practices; • Data-driven mindset with the ability to translate performance metrics into actionable business recommendations. GREAT ADVANTAGE WILL BE: • Experience in the web hosting, SaaS, or tech industry; • Experience with programmatic advertising and emerging ad platforms (TikTok, Reddit, LinkedIn); • Knowledge of first-party data strategies, privacy-first targeting, and cookieless attribution approaches; • Experience with conversion rate optimization (CRO) and A/B testing frameworks. WHAT WE OFFER: • Competitive salary with achievement bonus; • Premium health insurance; • Reduced working hours every Friday; • Аdditional trainings to upskill your job competencies; • Free office restaurant with our own chef team; • Free access to our in-office gym with professional instructors; • Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office; • Free Multisport or CoolFit card; • Additional days off for long service and volunteering; • Anniversary and company gifts; • Knowledge-sharing at multiple meetups and mini conferences in our offices. If this sounds like something you’d be interested in, we'd love to hear from you!  All applications will be processed in confidentiality.  Please note:  Only resumes and a short cover letter submitted in English will be considered for this position. Only shortlisted candidates will be contacted for further steps.