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ManagerFull-timeRustAgileAI
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. This role focuses on designing, building, and optimizing prospect and customer journeys that drive measurable impact across the marketing funnel.
Key Responsibilities
- →Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimizing high-performing programs that increase engagement and improve key metrics like open rates and click-to-open rate (CTOR).
- →Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
- →Lead a structured experimentation roadmap with clear hypotheses, testing emails.
- →Manage external offshore agencies to execute campaigns at scale with strong QA and performance oversight.
- →Own execution of integrated cross-functional campaigns, setting clear goals and partnering cross-functionally.
- →Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritization and communicate results.
- →Build and optimize smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
- →Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
- →Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritization.
- →Share insights with leadership and continuously refine lifecycle strategy based on data.
Requirements
- ✓5+ years of lifecycle or retention marketing experience within B2B environments.
- ✓At least 2 years of hands-on experience with Marketo and Salesforce.
- ✓Proven experience running lifecycle or customer marketing programs that drive measurable growth.
- ✓Strong analytical skills and comfort working in a fast-paced, agile environment.
- ✓Experience collaborating cross-functionally and managing agencies or offshore partners.
- ✓Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.
Benefits
- ★Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, fostering a culture built on trust, transparency, and open feedback.
- ★Global Impact: Be part of a company making a global impact, directly influencing customers and business growth.
- ★Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- ★Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- ★Hybrid Workplace: Work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.
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