Director Marketing Operations at Smartrecruiters

​​​​​​We are hiring a Director, Marketing Operations to elevate our marketing efforts and continue our drive for exceptional results. Reporting to the CMO, you will play a pivotal role in ensuring that the systems and processes that run our demand, brand and customer engagement programs are seamlessly executed, and deliver measurable results.  You’re a problem solver and critical thinker, and enjoy connecting strategy to tactical execution. You’ll be successful if you’re highly collaborative and can motivate and inspire direct reports and the broader organisation. By nature, you love the details and revel in the optimization of systems and  processes , inspired by the goal of building impactful, revenue generating programs. What You’ll Deliver / Key Responsibilities • Own our tech stack: Take full responsibility for the marketing technology stack, including configuration, customization, and optimization of all related processes and integrations. • Lead Funnel Management Process: Optimize our perpetual demand generation process by creating and managing automated workflows, campaigns, and nurturing programs to improve lead generation, qualification, and conversion. • Track and Optimize Performance:  Support our monthly business review process. with analysis on key metrics, campaign performance, and ROI, providing actionable insights for optimization and improvement across marketing initiatives and channels. • Technical Campaign Oversight: Oversee the technical execution of marketing campaigns using automation and data platforms, including setting up complex workflows, behavioral triggers, and personalized content delivery. • Ensure Data Governance and Compliance: Develop and enforce data governance practices to ensure data privacy compliance, auditing data quality, and maintaining a clean and organized database. • Enable the Marketing Organization: Act as a key driver of marketing capabilities by establishing comprehensive marketing operations processes, workflows, and best practices, and providing technical training to the marketing team. • Drive Advanced Automation and Efficiency: Identify and implement new opportunities for advanced automation within platforms, such as dynamic content personalization and AI-powered features, to drive operational efficiency. • Cross-Functional Alignment: Collaborate closely with Marketing, GTM, Product Management, and Customer Success to ensure cohesive, integrated campaign execution. • Lead the Team: Lead and develop a high-performing marketing operations team, offering guidance, mentorship, and professional development opportunities.