Brand Manager at Sobi

The Brand Manager is responsible for developing and executing the end‑to‑end brand strategy for assigned pharmaceutical products in the Australian market. This role drives sustainable growth across the product lifecycle by delivering insight‑led, compliant, and customer‑centric marketing strategies aligned with global brand direction and local market needs. Key Responsibilities • Lead the development and execution of annual brand plans aligned with global strategy and Australian market dynamics, including disease landscape, treatment pathways, and competitive environment. • Define and evolve brand positioning, value propositions, and messaging tailored to Australian healthcare professionals and key stakeholders. • Analyse market, customer, and performance data (e.g. sales, CRM, market research) to identify insights, opportunities, risks, and points for improvement. • Track performance against KPIs and continuously refine plans based on insights and changing market dynamics. • Lead the design and delivery of integrated, omnichannel marketing activities across digital, face‑to‑face, and educational channels, including localisation of global assets. • Champion use of digital channels to communicate with HCPs including design and execution of websites and emails. • Develop high‑quality promotional and educational materials via graphic design and/or agency partners. • Ensure all promotional activities and materials comply with TGA requirements, the Medicines Australia Code of Conduct, and internal governance processes. • Manage marketing projects including organisation of customer events and sponsorships, digital initiatives, etc. • Engage with Sales, Medical, Operations, Compliance, and Global teams to ensure aligned, effective, and compliant execution. • Collaborate with the marketing team and perform duties as assigned by the Head of Marketing.