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LeadFull-time
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Product Marketing Manager to lead Product Marketing for Student Loan Refinance while also owning our At Work (B2B2C) marketing channel. This role sits at the intersection of product strategy, channel management, and employer-based distribution, playing a critical role in driving growth across one of SoFi’s most strategic lending products.
Key Responsibilities
- →Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets.
- →Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi’s Student Loan Refinance growth trajectory.
- →Oversee the Student Loan Refinance marketing budget, forecasting and identifying incremental growth opportunities.
- →Define and evangelize target audience segmentation, developing compelling messaging and marketing strategies.
- →Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency.
- →Collaborate with Brand Strategy and Creative Studio to deliver breakthrough campaigns that drive performance.
- →Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points and boost conversion.
- →Own the At Work marketing channel strategy, driving acquisition and engagement through employer partnerships.
- →Develop B2B2C messaging that resonates with both employer stakeholders and end borrowers.
- →Identify, test, and scale At Work marketing to grow funnel contribution and efficiency.
Requirements
- ✓Minimum 8+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high-growth environment.
- ✓Bachelor’s degree required, ideally in Marketing, Consumer Insights or similar domain.
- ✓Proven track record of significantly accelerating growth for a FinTech or B2C financial product.
- ✓Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes.
- ✓Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to derive insights and forecast business impact.
- ✓High initiative, entrepreneurial drive, and a strong bias for action—a motivated self-starter who thrives in ambiguity and owns outcomes from conception to completion.
- ✓Demonstrated ability to problem-solve and succeed independently in a fast-paced, high-volume and ambiguous growth environment.
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