Senior Full-Stack Engineer, Web Acquisition at Sofi

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role We are seeking a highly motivated and experienced Senior Full Stack Software Engineer to join the Member Growth - Web Acquisition team. This team is part of Sofi’s MarTech group and is dedicated to transforming the marketing technology landscape with the ultimate goal of accelerating SoFi’s member growth. We will achieve this by developing and maintaining world-class, fast, personalized web experiences across organic and paid channels. You will own the full development lifecycle, building innovative solutions that directly influence our top-of-funnel user acquisitions. By integrating AI-driven capabilities and building scalable web tooling, this role will help empower marketing and growth teams with self-serve content creation, SEO/GEO optimization, and experimentation on SoFi’s logged-out web experiences, enabling faster iteration, stronger organic growth, and adaptability to an evolving digital ecosystem and platform constraints. What you’ll do • Work on building react-based web applications (sofi.com, SoFi Learn) with cross-functional teams, improving web core vitals and overall site performance. • Drive product-led growth by creating seamless, personalized, and high-converting experiences on the critical funnels. • Develop testable and accessible features, leverage a/b experiment for measurement, identify and solve potential implementation issues. • Generate, enhance, and promote ideas for useful new projects and technologies. • Deliver and operate highly available and scalable services in a production environment. • Communicate effectively with project leads, product managers, and software developers on multiple projects. • Contribute to technical roadmaps and engineering excellence, build and improve technical architectures across product features. • Mentor other engineers, support healthy technical culture, and help the team grow. What you’ll need • Bachelor’s degree, ideally in a technical field, but we understand great engineers come from a variety of different backgrounds and also consider relevant work experience. • 4+ years of experience in building user-facing web experience using React, JavaScript, PHP, and modern web frameworks. • Solid understanding of web technologies including frontend/backend interaction, API design, common design patterns. • Familiarity with containerization (e.g., Docker, Kubernetes), API framework (e.g. Spring or Spring Boot) and database (e.g. MySQL/PostgreSQL) • Experience in building large-scale applications with full development lifecycles with unit, functional, and end-to-end testing. • Strong willingness to learn, act on feedback, collaborate, get things done. • A solid sense of ownership to drive projects from inception to completion and accountability for problem solving and delivery. • Be able to work efficiently and collaboratively in a dynamic production environment. Nice to have • Experience in scaling highly available, mission-critical systems • Direct experience in fintech, financial products, or consumer-facing platforms • Exposure to performance optimization or reliability improvements in web applications • Experience working with CMS platforms (e.g., WordPress) from a feature or migration perspective • Experience with observability and analytics tools such as Datadog, Amplitude, and Snowflake. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [Upgrade to PRO to see contact]. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.