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Senior Lifecycle Marketing Manager, Lending at Sofi
SofiUT - Cottonwood Heights; CA - San Francisco, TX - Frisco; NY - New York City·4d ago
SeniorFull-timeMachine LearningData ScienceAI
Salary Range
$93,925 - $127,075 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Leader to own the strategy for one of our critical products. This role is responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention.
Key Responsibilities
- →Develop comprehensive lifecycle marketing strategies to drive new loan originations.
- →Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
- →Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys.
- →Design and deploy educational content strategies to help members navigate the complexity of the lending market.
- →Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
- →Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
- →Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
- →Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
- →Direct campaign priorities with Lifecycle Marketing Tech Ops.
Requirements
- ✓Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
- ✓2+ years of experience leading small yet high performing teams
- ✓8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
- ✓Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
- ✓A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
- ✓Possess the ability to comfortably and independently operate in a dynamic market environment
- ✓Strong analytical experience using various testing methodologies.
- ✓Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
- ✓Effective verbal and written communication skills.
- ✓Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
- ✓Experience working in a regulated industry (FinTech, banking) is highly preferred.
- ✓Genuine interest in the lending space.
