Senior Lifecycle Marketing Manager, Smart Card at Sofi

Sofi

San Francisco, CA·23h ago

SeniorFull-timeMachine LearningData ScienceAI

Salary Range

$93,925 - $127,075 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Senior Lifecycle Marketing Manager to join our team at SoFi, a next-generation financial services company and national bank. This role will play a critical role in driving Smart Card planning and ongoing growth for the product and its features.

Key Responsibilities

→Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend.
→Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
→Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell.
→Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card.
→Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
→Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
→Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
→Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
→Direct campaign priorities with Lifecycle Marketing Tech Ops.

Requirements

✓Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
✓6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
✓A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
✓Strong analytical chops with experience using various testing methodologies.
✓Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
✓Effective verbal and written communication skills.
✓Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
✓Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred.
✓Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.