Loading...
SeniorFull-timeRustGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to own end-to-end marketing strategy and execution for SoFiUSD, our bank-issued stablecoin. This role sits at the intersection of crypto, payments, banking, and infrastructure, and will be the single threaded owner for how SoFiUSD is positioned, launched, and scaled in market.
Key Responsibilities
- →Build trust, understanding, and usage of SoFiUSD with consumers
- →Drive distribution and adoption of SoFiUSD with banks, payments networks, and strategic partners
- →Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin
- →Define and own the global GTM strategy for SoFiUSD across consumer adoption and institutional distribution
- →Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution
- →Partner closely with Brand, PR and Content teams to establish SoFiUSD as the most trusted digital dollar
- →Translate product capabilities and regulatory constraints into clear, differentiated market positioning
- →Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth
- →Operate with minimal oversight in a highly regulated, fast-moving space
- →Anticipate risks and proactively course-correct messaging or GTM plans
Requirements
- ✓8–12+ years of Product Marketing experience, with senior IC scope
- ✓Direct experience marketing crypto, blockchain, payments, or financial infrastructure
- ✓B2B crypto or fintech experience, including partner marketing, sales enablement, and institutional or platform GTM
- ✓Proven ability to translate complex technical products into clear, credible narratives
- ✓Work closely with Legal and Compliance in regulated environments
- ✓Own GTM strategy end-to-end, from positioning to launch to iteration
- ✓Comfort operating in early or ambiguous product spaces
Free to sign up. Takes 30 seconds.
