Content Strategist at Softnationtechnologies

Job Title: Brand Executive/Brand Manager Location: On-site Gulshan-e-Iqbal Block 4 Karachi Employment Type: Full-time Time slot: 11am-8pm (Monday-Friday)

Job Role: We are seeking a highly creative and analytical Content Strategist to lead our content planning, development, and optimization. The ideal candidate will be responsible for crafting data-driven content strategies that support brand goals, boost engagement, and improve overall content performance across digital platforms.

Key Responsibilities: Develop and implement a comprehensive content strategy aligned with brand and business objectives. Plan editorial calendars and content roadmaps for websites, blogs, social media, and campaigns. Analyze audience insights, market trends, and content performance to guide strategy. Collaborate with writers, designers, and marketing teams to produce high-quality, engaging content. Optimize content for SEO, readability, and conversion. Conduct content audits to identify gaps, opportunities, and areas for improvement. Maintain consistency in tone, messaging, and brand guidelines across all content. Experiment with new formats video, infographics, interactive content, etc. to maximize reach. Track KPIs (traffic, engagement, conversions) and create performance reports. Ensure all content is timely, relevant, and aligned with campaign goals.

Requirements: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 2–3 years of experience in content strategy, content marketing, or digital marketing for (international market) Strong understanding of SEO, keyword research, and content optimization. Excellent storytelling, writing, and editing skills. Ability to interpret analytics data (Google Analytics, Search Console, social insights). Experience with CMS platforms (WordPress, HubSpot, etc.). Strong project management and collaboration skills. Ability to think strategically while executing with attention to detail.

Preferred Skills: Experience working with international audiences/brands. Knowledge of marketing automation tools. Familiarity with basic design tools (Canva) Understanding of user journeys and conversion-focused content.

What We Offer: Competitive salary package + Performance based incentives Collaborative and growth-oriented work environment Opportunities to lead and innovate content strategies Professional development and learning opportunities

Apply here directly or at careers@softnationtechnologies.com