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Mid LevelFull-timeRustGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Specialist specializing in media buying to join our marketing team at Soum. This critical role involves planning, executing, and optimizing paid media campaigns across various digital platforms to drive business growth.
Key Responsibilities
- →Develop and execute high-impact performance marketing strategies across multiple digital channels
- →Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
- →Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
- →Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and other paid channels
- →Implement full-funnel attribution modeling to track and optimize cross-channel performance
- →Test, evaluate, and scale new acquisition channels
- →Partner with creative teams to A/B test and iterate on ad creatives
- →Collaborate with data & tech teams to automate workflows and enhance customer segmentation
- →Improve funnel conversion rates through data-driven optimizations
- →Analyze customer journeys and deploy personalized retargeting strategies
- →Implement incrementality testing to distinguish real performance uplift
- →Drive CLTV improvements through strategic retention-focused marketing
Requirements
- ✓1 - 3 years in digital marketing, preferably in a high-growth B2C startup
- ✓Proven experience managing multi-channel campaigns
- ✓Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
- ✓Apps Marketing Experience with managing performance campaigns for mobile apps
- ✓Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization
- ✓Hands-on experience in A/B testing, marketing automation, and behavioral analytics
- ✓Proficiency in attribution tools like Kochava, AppsFlyer, or Adjust
- ✓CRM and marketing automation experience with Braze, MoEngage, or WebEngage
- ✓Ability to connect performance marketing insights to business goals
- ✓Exceptional data analysis skills with a strong foundation in SQL, Excel, and visualization tools
- ✓Strong presentation, communication, and stakeholder management skills
- ✓Strong knowledge of Apple’s SKAdNetwork, ATT framework, and mobile privacy regulations
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