Design Manager, Subscriptions at spotify

We’re looking for a Design Manager to lead and grow a team shaping the future of Spotify’s Subscriptions Mission. This team sits at the center of one of Spotify’s most critical company bets: driving sustainable free and paid user growth while delivering meaningful value to listeners around the world. Subscriptions is the primary driver of Spotify’s success. Our teams focus on acquisition, conversion, retention, pricing & packaging, and evolving the value of Premium across music, podcasts, and audiobooks. As Design Manager, you’ll play a key role in defining how users experience that value, from their first touchpoint with Spotify to long-term loyalty. You will lead a team of product and content designers embedded across cross-functional squads, partnering closely with Product, Engineering, User Research, Data Science, Marketing, and Regional teams to craft cohesive, global subscription experiences. You’ll balance experimentation with craft, short-term impact with long-term system health, and business growth with user trust. What You'll Do • Lead and grow a high-impact team of designers working across subscription initiatives • Manage, coach, and support designers through mentorship, feedback, and career development • Build a strong design culture grounded in collaboration, inclusion, and craft excellence • Define and evolve the design vision across acquisition, conversion, pricing, packaging, and retention • Ensure experimentation (A/B tests, feature rollouts, pricing changes) aligns with a cohesive long-term experience strategy • Advocate for user-centered, data-informed decision-making across the mission • Partner with cross-functional leaders to improve conversion, onboarding, Premium education, churn reduction, and winback strategies • Collaborate with Marketing and Brand to ensure consistency across product surfaces and growth channels • Design for global audiences by balancing consistency with local relevance in partnership with regional teams • Champion accessibility and inclusive design across all subscription touchpoints • Strengthen design systems and improve experimentation workflows, QA, and cross-team alignment • Support teams in adopting Generative AI for concepting, prototyping, and experimentation • Partner with Product and Engineering to identify where AI can unlock speed, creativity, and user value • Provide design leadership and hands-on guidance on complex interaction, systems, and service design challenges when needed Who You Are • You have 5+ years of experience leading design teams in consumer digital products • You have experience working on growth, monetization, or subscription-based products • You are experienced in product design and experience strategy, especially in experimentation-heavy environments • You collaborate effectively with Product, Engineering, and Data to deliver measurable outcomes • You balance high-quality craft with speed and iteration • You care deeply about user-centered design, behavioral design, and lifecycle thinking • You are comfortable navigating ambiguity in fast-moving environments • You communicate clearly and influence stakeholders across multiple levels • You have experience building and developing strong, inclusive design teams • You have designed for global audiences and understand localization considerations • You are familiar with Generative AI tools and workflows in design • You integrate AI into your workflow to improve speed and quality • You are thoughtful about ethics, accessibility, and quality in AI-driven experiences • You are excited to help teams responsibly leverage AI in both internal workflows and user-facing experiences Where You'll Be • This role is based in London or Stockholm • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.