Social Marketing Manager, South Korea at spotify

At Spotify, we believe that music, podcasts, and culture move the world — and we’re looking for a Social Marketing Lead to define how Spotify shows up in Korean culture across social platforms (Instagram, YouTube, Twitter/X, TikTok, and beyond). In this role, you’ll lead Spotify Korea’s social channel and persona strategies - shaping creative storytelling that fans love to follow, engage with, and share. You will position Spotify as a key cultural brand at the heart of K-Music and Korea’s broader creative ecosystem. As the cultural antenna for Spotify in Korea, you’ll bring sharp instincts for trends, music fandoms, and digital behavior to ensure our storytelling resonates locally and travels globally. You’ll manage and inspire a team of marketers and creators, collaborate with cross-functional team members, and work closely with global counterparts to make Spotify the most loved destination for music and audio in Korea. If you’re a proven leader who thrives at the intersection of strategy, creativity, and culture — and who can elevate both a team and a brand — this is your stage. You will ensure Spotify is not just part of the cultural conversation in Korea, but also a driver of how Korean creativity and fandom resonate on the global stage. What You'll Do • Develop and execute Spotify Korea’s social and content strategies across key platforms including Instagram, YouTube, TikTok, X, and emerging channels • Lead the planning and execution of tentpole campaigns and social-first activations, ensuring Spotify shows up meaningfully in K-pop, K-music, and broader cultural moments • Collaborate with cross-functional partners across Music, Comms, Marketing, Editorial, and global teams to bring cohesive, social-first campaigns to life • Partner with creators, agencies, and internal teams to produce platform-native, creative storytelling that resonates with Korean audiences and travels globally • Identify and act on cultural trends, fandom behaviors, and emerging formats to keep Spotify relevant and distinctive in the social space • Contribute to shaping Spotify’s social voice and presence in Korea, ensuring consistency and cultural relevance across channels • Use data and insights to evaluate performance, optimize content, and inform future campaigns and creative approaches • Share learnings and best practices with regional and global teams, contributing to the evolution of Spotify’s social marketing efforts Who You Are • At least 7+ years of experience in social and content marketing, with a track record of driving strategy and execution in Korea • Strong understanding of digital and social platforms, fandom behavior, and cultural conversations in Korea • Experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns • Ability to contribute to and execute on social strategies that build Spotify’s presence within K-pop and broader Korean culture • Comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns • Skilled at managing multiple stakeholders across internal teams, external partners, and global collaborators • Deeply connected to internet culture, music, and fandoms, with a strong instinct for trends, formats, and emerging conversations • Background in entertainment, gaming, music labels, media, or tech is a plus • Fluent in Korean and proficient in English, with strong communication and storytelling skills • Highly organized, adaptable, and comfortable working in fast-paced, evolving environments Where You'll Be • This role is based in Seoul, Korea • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.