Product Marketing Manager II - Release Marketing at Sproutsocial

Description Sprout Social is looking to hire a Product Marketing Manager II to lead our Release Marketing efforts. This role reports to the Sr. Manager, Product Marketing, and is the perfect hybrid of go-to-market strategy, operational excellence, and high-impact execution. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. This role sits at the center of our innovation engine, connecting the cutting-edge technology our product team builds to the world's most adored brands. As businesses increasingly rely on social data to drive top-level results, our advancements in Agentic AI are creating a major step-change in the industry. As the lead for Release Marketing, you are the architect of how this innovation is perceived by the market. We put our customers at the heart of our strategy, lead with clarity, and measure success by the business results we create. If you’re ready to own your impact and accelerate your career during one of the most exciting chapters in Sprout’s history, this is where you belong. What you’ll do • Drive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio. • Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation. • Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories. • Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform. • Drive Efficiency: Act as the "Product Ops" mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter. What you’ll bring • The "Execution" Mindset: You are a PMM who loves the project management side of the house. You find genuine satisfaction in making processes smoother and keeping a wide set of stakeholders on track. • Strategic Storytelling: While you have an operational mind, you also have a keen eye for positioning. You can translate technical updates into a value-forward narrative that resonates with our audience. • Data-Informed Decision Making: You use qualitative and quantitative analysis to measure the success of launches and iterate on future strategies. • Collaborative Leadership: You are a reliable partner who leads with empathy and clarity, even when managing tight schedules and complex dependencies The minimum qualifications for this role include: • 5+ years of experience in product marketing, marketing operations or growth marketing. • 3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership. • Experience in B2B technology marketing (SaaS experience strongly preferred). • Demonstrated success in driving go-to-market campaigns with strong project management skills Preferred qualifications for this role include: • Strong storytelling skills with the ability to craft and refine narratives. • Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools. • Experience with video or webinar production (live or pre-recorded) is a major plus. • Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral. How you’ll grow Within 1 month, you’ll plant your roots, including: • Attending Sprout Social and Sales onboarding to learn our products, brand positioning, voice, and key messages. • Meeting with key stakeholders across Product, Revenue, and Brand Creative to understand current working relationships and release rituals. • Getting up to speed on our launch program to help support upcoming release milestones. Within 3 months, you’ll start hitting your stride by: • Getting your hands onto our quarterly launch program, helping guide the execution of our next Breaking Ground event. • Familiarizing yourself with Sprout’s product strategy, development lifecycle, and current release/launch processes. Within 6 months, you’ll be making a clear impact through: • Taking full ownership of the "Breaking Ground" program, establishing a repeatable, high-impact framework that optimizes our launch reach and narrative depth. • Standardizing our customer-facing roadmap strategy, ensuring Revenue teams have high-utility, value-forward collateral that is consistently updated and easily accessible. • Independently auditing and improving the GTM release engine, partnering with Product Ops to resolve workflow bottlenecks and improve the accuracy of our roadmap documentation. • Establishing key performance indicators (KPIs) for release marketing efforts and providing data-driven recommendations to leadership for future GTM investments. Within 12 months, you’ll make this role your own by: • Reimagining our launch engine and taking our GTM programs to new levels of creativity and efficiency. • Surprising us! Use your unique ideas for AI-driven workflows or process improvements to change how our team works in ways we haven’t considered yet. Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. Our Benefits Program We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program: • Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind. • Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family. • Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line. *This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits. Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter. Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are: • Zone 1 (CA, NY, WA): $103,800.00-$142,700.00 USD annually • Zone 2 (All other US states): $94,400.00-$128,800.00 USD annually The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed. Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package. Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [Upgrade to PRO to see contact] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law #LI-REMOTE Sprout Social Inc. and its subsidiaries process personal data submitted through your application to assess your qualifications for employment and to inform our hiring decision and, where applicable, for required governmental reporting. For more information, please review Sprout's Global Applicant Privacy Notice.