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Mid LevelFull-timeGitGo
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Associate Director, Digital Marketing will drive Star’s global digital performance and visibility, leading the execution and evolution of our digital strategy. This role combines strategic thinking with hands-on execution to turn data, creativity, and collaboration into measurable growth.
Key Responsibilities
- →Lead and project-manage global digital campaigns from concept to optimization, aligning initiatives to business priorities and revenue goals
- →Develop omni-channel campaigns across web, email, paid search, paid social, webinars, and content syndication
- →Manage our digital marketing agency and guide SEO and paid media strategies
- →Oversee website performance and enhancements in WordPress
- →Translate data from Google Analytics, HubSpot, and Search Console into actionable insights
- →Drive SEO performance and ensure campaigns are tracked, measured, and reported accurately
- →Act as a digital advisor across the marketing organization, providing data-backed guidance
- →Work cross-functionally to ensure digital assets maintain brand consistency
- →Test new channels, technologies, and creative approaches to enhance ROI
Requirements
- ✓3–6 years of hands-on digital marketing experience, ideally in B2B SaaS, fintech, or regtech
- ✓Demonstrated success managing end-to-end digital campaigns that deliver measurable pipeline impact
- ✓Experience managing and optimizing external agency partnerships
- ✓Proficiency in HubSpot, Google Analytics, Salesforce, Google Search Console, WordPress, ON24, and SEMRush
- ✓Strong understanding of SEO fundamentals, paid media, email automation, and attribution models
- ✓Experience working within a data-driven marketing framework
- ✓Excellent writing and editing skills
- ✓Strong organizational skills with the ability to manage multiple priorities and deadlines
- ✓Curious, data-driven, and focused on continuous improvement
