Loading...
ManagerFull-timeGitGoAI
Salary Range
$176,800 - $239,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Lead to join Stepful, a company transforming allied healthcare training through online, instructor-led programs. This role will own how we communicate with students and clients across email, SMS, and in-app channels to drive engagement and outcomes.
Key Responsibilities
- →Own Stepful’s lifecycle marketing strategy for students and healthcare providers across email, SMS, and in-app channels
- →Design and optimize multi-channel journeys that increase activation, engagement, retention, and completion
- →Develop a deep understanding of complex user behaviors and product flows
- →Leverage data to identify friction points and opportunities to influence behavior
- →Write and QA high-impact communications with exceptional attention to detail
- →Collaborate closely with Product, Operations, Growth, Data, and Client Success teams
- →Continuously test, measure, learn, and iterate using a hypothesis-driven approach
Requirements
- ✓6+ years of experience owning end-to-end lifecycle marketing across email, SMS, and in-app channels
- ✓Fluent in marketing automation tools like Customer.io and HubSpot
- ✓Strong analytical mindset with experience building dashboards or pulling data
- ✓Proven experience influencing product behavior and driving retention through lifecycle strategies
- ✓Exceptional writing skills with the ability to tailor messaging to different personas
- ✓Experience in cross-functional environments balancing stakeholder needs
- ✓Passion for education, workforce development, or healthcare access
