Marketing Manager, SMB and Mid-Market - EMEA at Stripe

Stripe

Dublin·1d ago

ManagerFull-timeRustGitGo

Salary Range

$78,336 - $105,984 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a strategic, results-oriented marketing leader to drive our marketing engine for SMB and Mid-Market segments across EMEA at Stripe. This role focuses on transforming customers into enthusiastic advocates for Stripe.

Key Responsibilities

→Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles.
→Own key business and revenue metrics throughout the sales funnel, focusing on accelerating pipeline through upsell and cross-sell opportunities.
→Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems.
→Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams.
→Partner closely with Sales leadership to align account plans and ensure disciplined lead follow-up.
→Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets.
→Track, measure, and communicate program results, continually optimizing for efficiency and scale.
→Innovate ways to educate diverse personas about the value Stripe delivers to businesses.

Requirements

✓7+ years of relevant B2B marketing experience in the EMEA technology market, including demand generation and field marketing.
✓Proven track record of defining and executing B2B marketing strategies that successfully funnel metrics, KPIs, and pipeline generation.
✓Strong written and verbal communication skills, with the ability to convey complex topics simply to diverse audiences.
✓Strategic mindset with strong analytical capabilities and a data-driven approach to decision-making.
✓Deep understanding of full-funnel journeys and marketing technology like Salesforce.
✓Experience scaling programs through agency resources and collaborating across key Go To Market stakeholders.