Senior Lifecycle Marketing Manager at surfshark

surfshark

Vilnius·9h ago

SeniorFull-time

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Lifecycle Marketing Specialist to join our team. This role focuses on shaping customer experiences from onboarding to long-term loyalty, enhancing every touchpoint, and keeping users engaged in the world of cybersecurity.

Key Responsibilities

→Design, build, experiment and refine global lifecycle automations for specific lifecycle stages
→Use experimentation and data insights to prioritise enhancements and evaluate impacts
→Dive deep into customer behavior data to identify patterns and opportunities
→Partner with cross-functional teams to integrate lifecycle expertise into company initiatives
→Champion innovative approaches to CRM campaigns and spearhead projects

Requirements

✓Experience in lifecycle marketing, product, or a similar field
✓Proven ability to deliver impact via owning and managing lifecycle automations
✓Entrepreneurial mindset to own lifecycle stages and deliver constant improvement
✓Data-driven approach to campaign analysis, testing, and roadmap development
✓Strong organisational and project management skills
✓Effective communication and collaboration across different functions
✓Experience with modern Lifecycle/CEP/CRM tools and multi-channel campaigning