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SeniorFull-timeRustAWSGitAI
Salary Range
$42,266 - $57,184 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a high-energy, creative Senior Social Media Manager to build our brand’s social presence from the ground up. As we prepare to launch our new direct-to-consumer mental health app, you will be the voice of our brand, responsible for turning our mission into a viral, community-driven movement.
Key Responsibilities
- →Design and execute the launch playbook across TikTok, Instagram, and emerging platforms to build a footprint from scratch.
- →Create high-value, native content and narratives that provide genuine psychological value to our audience.
- →Treat social as a growth engine, partnering with the growth product team to drive highly engaging and viral user experiences.
- →Build and manage a network of micro-influencers and creators to amplify our voice.
- →Use AI tools for rapid content ideation, video editing, and sentiment analysis to maintain a high-volume presence.
- →Spark and moderate meaningful conversations, turning followers into a supportive, loyal community.
Requirements
- ✓4+ years in Social Media or Content Marketing, with a proven track record in the B2C tech, wellness, or healthcare space.
- ✓Ability to script, shoot, and edit high-performing short-form video content independently.
- ✓Knowledge of how to hook an audience in the first 3 seconds of a TikTok or Reel.
- ✓Analytical mindset to analyze content and understand what drives performance.
- ✓Nuance to talk about mental health in an engaging but responsible and credible way.
- ✓Comfortable setting up accounts, defining the aesthetic, and shipping your first post on day one.
- ✓Experience using AI to enhance output, from scripting to visual assets.
- ✓Strong eye for design and trends, with the ability to use tools like Canva or CapCut to create high-quality assets.
