Grower Marketing Manager at SyngentaGroup

The Grower Marketing Manager (GMM) is accountable for developing and executing grower marketing strategies for corn and rice seeds that drive demand, conversion, loyalty, and long-term partnerships with growers and the trade. The role integrates market intelligence, grower engagement, brand and product positioning, campaign leadership, and cross-functional collaboration to grow market share, accelerate NPI adoption, and strengthen Syngenta’s leadership across the corn and rice value chains. The GMM acts as the strategic marketing bridge between MIPS and the Business Units, ensuring that campaigns are insight-led, execution-ready, digitally amplified, and commercially impactful. Critical role for portfolio renewal, VIP acceleration, hybrid rice growth, and seeds value capture Accountabilities Grower Marketing & Brand Strategy (Corn & Rice) • Develop and own annual grower marketing strategies and plans for corn and rice, aligned with BU priorities, agri-calendars, and supply realities. • Define and maintain clear brand positioning and value propositions for corn and rice portfolios. • Segment grower audiences by farm size, geography, production system, and needs, and tailor strategies accordingly. • Lead product positioning and grower success narratives, including Package of Technology (POT) and associated services.Campaign Design, Demand Creation & Execution • Design and lead integrated grower campaigns across digital, on-ground activation, dealer-driven programs, events, field demos, and FITs. • Translate portfolio and NPI priorities into clear campaign objectives, targeting, and conversion mechanics. • Work with creative, technical, and field teams to develop grower-centric content (videos, guides, trial results, success stories). • Ensure campaigns are execution-ready for Sales, Grower Marketing field teams, and Agronomy & Technical Services (ATS). • Drive farmer acquisition, conversion, and retention through structured programs.Digital & Communication Enablement • Partner with Digital, Trade & Marketing Communications to ensure strong digital amplification of corn and rice campaigns. • Support the development of content calendars, social media narratives, and digital grower engagement platforms. • Ensure all campaign materials are modern, simple, farmer-relevant, and aligned with Syngenta brand standards. • Leverage digital channels to increase reach, engagement, and conversion efficiency.Market Intelligence, Insights & Analytics • Monitor market trends, competitor activity, grower sentiment, and commodity dynamics across corn and rice. • Lead field visits, market surveys, and structured insight-generation initiatives. • Translate market, agronomic, and campaign analytics into actionable marketing recommendations for portfolio and execution teams.Grower Engagement & Relationship Building • Build and maintain strong relationships with key growers, grower groups, associations, cooperatives, and influencers. • Lead strategic grower engagement platforms including farm visits, field days, trainings, demos, and FITs. • Design and oversee loyalty, incentive, and engagement programs that improve grower acquisition, retention, and advocacy.Portfolio & NPI Alignment • Partner with the Portfolio & Technical Manager to align portfolio lifecycle management, NPI launches, and transitions into campaigns. • Ensure new products are supported by clear claims, proof points, and launch toolkits, in collaboration with ATS. • Manage phase-in and phase-out messaging to support clean portfolio transitions and inventory health.Cross-Functional & BU Integration • Work in close partnership with Corn and Rice Business Heads to align campaign priorities, geographies, and timing. • Provide functional leadership and coaching to direct reports (Rice Campaign Manager and Marketing Services Lead) to ensure consistency, quality, and execution discipline. • Partner with Sales, ATS, Supply Chain, Commercial Excellence, and Digital teams to ensure end-to-end alignment. • Coordinate with regional and global marketing teams for strategy alignment and best-practice sharing.Budget & Agency Management • Own the grower marketing budget for corn and rice within approved financial envelopes. • Manage marketing agencies, creatives, digital partners, and service providers. • Ensure disciplined spend management, strong governance, and clear ROI on marketing investments.Performance Management & Reporting • Define and track KPIs including market share, portfolio growth, brand health, grower conversion, retention, and campaign ROI. • Prepare monthly and quarterly performance reviews for MIPS and BU leadership. • Recommend and drive data-driven adjustments to strategy and execution