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ManagerFull-timeAI
Salary Range
$76,160 - $103,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a strategic, revenue-driven Field Marketing Manager to own and scale demand generation across the DACH region. This role is responsible for building and executing integrated regional marketing programs that drive measurable pipeline and revenue impact for our commercial teams.
Key Responsibilities
- →Develop and execute integrated field marketing programs aligned to regional pipeline and revenue targets
- →Work closely with our sales and customer success team and forge strong communication and processes between teams
- →Plan and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns
- →Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- →Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
- →Increase Synthesia’s visibility and credibility in DACH through strategic event selection, thought leadership activations, and local storytelling
- →Develop relationships with key industry communities and associations
- →Travel between our European offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required
Requirements
- ✓4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
- ✓Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
- ✓Experience running integrated, multi-touch campaigns across online and offline channels
- ✓Strong background partnering directly with Sales and Revenue teams
- ✓Deep understanding of regional pipeline planning
- ✓Experience managing marketing automation and CRM platforms (HubSpot & Salesforce)
- ✓Strong analytical skills with ability to translate data into actionable insights
- ✓Exceptional project management and organizational skills
- ✓Native-level German and fluent English
- ✓Traits
- ✓Highly proactive with strong ownership mentality
- ✓Comfortable balancing strategic planning with hands-on execution
- ✓Collaborative and influential across functions
- ✓Adaptable in a fast-paced, scaling environment
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