Marketing Manager - Taiwan / Hong Kong at Taboola

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Work® Certified employer in Taiwan! As a Marketing Manager on the Geo Marketing Team in our Taipei Office, you’ll play a vital role in scaling Taboola’s market presence across Taiwan and Hong Kong. You will act as the strategic architect for regional growth, bridging the gap between sales objectives and creative execution to drive measurable business impact. By owning our event, PR, and content engines, you will directly influence how the world’s leading brands and publishers perceive and engage with our technology. To thrive in this role, you’ll need: • Native or fluent proficiency in Mandarin and English. • 5+ years of B2B marketing experience, featuring a strong foundation of 2–3 years in field marketing roles. Experience must include owning and executing end-to-end marketing strategies. • Thorough understanding of various offline and online marketing channels, including event marketing, content marketing, PR, influencer Marketing. • Equipped with strong Traditional Chinese writing proficiency, and a willingness to leverage AI tools intelligently to excel in content production. • Understanding of digital advertising and e-commerce terminology within the Chinese market. • Exceptional project and time management skills, with a proven ability to independently execute complex marketing events while collaborating closely with Country Managers and Regional Sales Directors to ensure strategic alignment. • A team player who is comfortable working with a high degree of autonomy in an ever-changing, international environment. • Experienced in developing data-driven content by gathering and analyzing insights for content marketing, blog articles, white papers, and sales collateral. Proficient in researching emerging topics and trends to support presentations. • Willing to travel between Hong Kong & Taiwan is required.(e.g. Once a quarter) Bonus points if you have • Fluency in Cantonese, providing a deeper competitive edge for our Hong Kong operations. • Advanced proficiency in AI-driven content tools to accelerate production and optimize localized marketing materials. How you’ll make an impact • Develop and execute the marketing strategy for Taboola Taiwan and Hong Kong by collaborating with Sales Leadership to drive business growth and maximize both immediate and long-term ROI. • Own hosted events (e.g. tentpole events, roundtables, seminars) and sponsored industry events (e.g. IAB Hong Kong event, DMA event), from coordinating operations with different internal and external stakeholders, and managing our presence to creating impactful content to drive leads and build awareness. • Plan and execute customer retention activities including client entertainment events and gifting. • Generate data-driven insights using a variety of tools and platforms to develop public speaking narratives, white papers, and sales collateral. • Build and maintain strong relationships with tier-1 media overseeing PR article production and driving increased media exposure in collaboration with the global PR team and local PR agency. • Strategically manage social media channels, including LinkedIn, Facebook, Instagram. Create and distribute engaging content across social media and blogs, working closely with content and design vendors, and ensuring performance metrics are tracked and analyzed. • Curate captivating video content to attract potential clients and increase Taboola's brand awareness within the Greater China region. • Localize and adapt marketing materials into Traditional Chinese, including product updates, sales presentations, vertical-specific content, case studies and market insights. Why Taboola? If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about: • Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture. • Well-being: Enjoy comprehensive benefits, a fully stocked kitchen, and location-specific perks. • Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired. • Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda. Ready to realize your potential? Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need. Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog. About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. #LI-Hybrid #LI-MT1