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Entry LevelFull-time
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio. This role plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.
Key Responsibilities
- →Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
- →Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web
- →Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search
- →Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach
- →Help to define audiences, messaging and channel strategy to reach target listeners
- →Build and iterate a growth roadmap informed by data, experimentation and audience insight
- →Partner closely with PR teams and external partners to support press outreach and cultural moments
- →Cross-Functional Collaboration & Project Management
- →Serve as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows
- →Ensure cross-team alignment on promotion plans, timelines and outcomes
- →Contribute to brainstorming around activating top of funnel awareness via distribution platforms
- →Act as a bridge between influencers, editorial partners, podcast guests and hosts, and the production process
- →Data, Insights & Optimization
- →Assess campaign performance, share insights and apply learnings across shows
- →Develop and inform performance recaps for focus shows, with an emphasis on translating data into actionable insights
- →Use data, audience research, survey feedback and competitive insights to refine strategy
- →Support with reporting to show hosts and editorial stakeholders
- →Portfolio Support
- →Support launches, campaigns and key brand moments across all TED podcasts and Audio initiatives
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