Marketing Operations Manager at Teikametrics

ABOUT THE COMPANY Teikametrics' AI-powered Marketplace Optimization platform help sellers and brand owners to maximize their potential on the world's most valuable marketplaces. Founded in 2015, Teikametrics uses Proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart and other marketplaces.   Teikametrics continues to grow exponentially, with teams spanning 3+ countries. We are financially strong, continuously meeting or exceeding revenue targets, and we invest heavily in strengthening the foundation of our organization.     ABOUT THE ROLE The Marketing Operations Manager will play a critical role in transforming Teikametrics’ marketing data into actionable insights that drive growth, improve campaign performance, and support strategic decision-making across the organization. In this role, you'll support the Marketing organization as the go-to expert for Hubspot as well as marketing analytics, helping shape how we measure success across campaigns, channels, and customer journeys. You’ll work closely with product marketing, demand generation, digital, and revenue teams to ensure we have a clear understanding of what’s working, what’s not, and where to optimize. This role is ideal for a data-driven operations professional  who’s excited to dig into the numbers, uncover patterns, and connect analytics to broader marketing and business goals.   HOW YOU’LL SPEND YOUR TIME:   Marketing Performance & Attribution • Develop and manage marketing performance dashboards that track KPIs across campaigns, channels, website, and funnel stages. • Establish reliable attribution models that connect top-of-funnel awareness activities to pipeline and revenue. • Provide weekly, monthly, and quarterly marketing performance reporting to key stakeholders across the organization. • Collaborate with finance and GTM teams to align marketing metrics with sales and customer success metrics. Campaign & Channel Optimization • Partner with demand generation and digital teams to analyze the performance of paid search, paid social, SEO, email, and content campaigns. • Identify opportunities to improve ROI, conversion rates, and engagement by analyzing user behavior and campaign outcomes. • Recommend A/B testing strategies and support the execution and analysis of results. Funnel & Customer Journey Insights • Monitor and report on full-funnel performance, from lead generation to conversion and retention. • Help identify friction points and drop-offs in the customer journey using tools like Hubspot, Salesforce, and Google Analytics. • Provide data-backed recommendations for optimizing nurture flows, landing pages, and sales enablement. Data Management & Tool Integration • Ensure clean, consistent data across analytics platforms, CRM, and marketing automation systems, focusing on data integrity in Hubspot and the connection to Salesforce. • Work with GTMOps to improve data tracking infrastructure and event tagging. • Evaluate new tools and technologies to support data collection, visualization, and analysis. Cross-Functional Collaboration • Work with product marketing to align performance insights with messaging and positioning strategies. • Partner with revenue and product teams to support go-to-market launches with baseline metrics and post-launch performance analysis. • Contribute to board-level and exec-level reporting by providing accurate, impactful marketing data. WHO YOU ARE • 5+ years of experience in marketing analytics, performance marketing, or revenue operations (B2B SaaS or ecommerce is a strong plus). • 5+ years experience as a super user of HubSpot and familiarity with Salesforce. Experience with Looker, Tableau, or similar BI platforms are also preferred. • Deep understanding of marketing funnels, attribution modeling, and campaign performance measurement. • Strong SQL skills and/or experience working with marketing databases is a big plus. • Strong communication skills — you can tell a compelling story with data. • Experience collaborating cross-functionally with marketing, sales, and product teams. • Bonus: Familiarity with the ecommerce ecosystem, including Amazon and Walmart marketplaces. WE'VE GOT YOU COVERED • Every Teikametrics employee is eligible for company equity • Remote Work – flexibility to work from home or from our offices + remote working allowance • Broadband reimbursement • Group Medical Insurance – Coverage of INR 7,50,000 per annum for a family • Crèche benefit • Training and development allowance Press Reference about Teika Teikametrics’ Marketplace Optimization Platform, Announces Artificial Retail Intelligence (ARI): An AI-Powered Tool Designed to Drive Cross-Marketplace Success   The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote