Prospect Lifecycle Marketing Manager at Theeconomistgroup

Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity. Role Overview We are seeking a Senior Email Growth Marketing Manager to own the strategy and execution of prospect lifecycle marketing, focusing on converting anonymous audiences into known users (pre-subscribers) and then converting those into paid subscribers. This role will lead the development of email-first acquisition and nurture programmes, designing journeys that capture, engage, and convert high-intent audiences via email and onsite modules. The ideal candidate combines expertise in Salesforce Marketing Cloud, lead generation, and lifecycle marketing, and will partner closely with growth, product, data, and editorial teams to scale audience acquisition and conversions. Key Responsibilities Prospect Lifecycle Strategy & Execution • Develop and execute end-to-end lifecycle marketing strategies focused on anonymous → known → pre-subscriber → subscriber conversion • Design and optimize lead capture and email nurture journeys to acquire and convert prospects into engaged, known users and then paying subscribers • Build scalable programmes that increase registration rates / email capture • Define and manage lifecycle stage triggers, and progression frameworks Testing & Optimization • Suggest A/B testing across email journeys, lead capture strategies, and nurture to convert programmes • Analyse performance across acquisition and nurture stages to improve conversion to registration and subscription • Translate insights into scalable improvements across lifecycle programmes Analytics & Reporting • Define and monitor key metrics across the prospect funnel (Sends, opens, traffic, CTR, registration, engagement, conversion) • Partner with data teams to build reporting frameworks that measure email-driven acquisition and lifecycle impact • Use data insights to inform targeting, messaging, and growth strategy Cross-Functional Collaboration • Work closely with growth marketing, product, data science, and creative teams to deliver integrated acquisition and nurture strategies • Align lifecycle campaigns with broader audience growth and subscription initiatives • Coordinate campaign planning across email, content, and acquisition channels Requirements Experience • 4+ years experience with Salesforce Marketing Cloud, including hands-on campaign building and lifecycle automation • Proven experience in email-led acquisition, lead generation, and prospect nurture programmes • Track record of delivering campaigns that drive conversions or revenue growth Skills • Strong understanding of prospect lifecycle marketing and CRM/email automation • Hands-in expertise in SMFC (Salesforce Marketing Cloud) and HTML/CSS for email • Expertise in lead capture strategies, behavioural segmentation, and nurture journeys • Strong analytical mindset with ability to optimise across funnel stages • Ability to translate data into actionable growth strategies • Web analytics tools (e.g., GA4, Adobe Analytics, or similar) • CRM and audience segmentation platforms #LI-Hybrid Working Arrangements The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. AI usage for your application We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications. What we offer Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.