Advertising Operations Lead at Thefp

About the Role

The Free Press is seeking an Advertising Operations Lead to oversee the execution, optimization, and strategic improvement of digital advertising campaigns. This role requires a strong focus on operational efficiency, data-driven decision making, and cross-functional collaboration.

Key Responsibilities

• →Partner with Sales, Product & Finance to ensure smooth campaign hand-offs and maintain accurate inventory projections
• →Develop frameworks for monitoring KPIs, budgets, and pacing
• →Manage trafficking, campaign delivery, optimization, and reporting for multiple publisher clients
• →Lead initiatives to implement new tools and processes to optimize operations
• →Ensure accurate implementation of campaign elements including launches and tracking pixels
• →Monitor campaign performance metrics to identify anomalies or areas for optimization
• →Manage campaign pacing to ensure budgets deliver in full and client KPIs are met
• →Maintain industry knowledge and proactively analyze processes for efficiency
• →Work with finance on invoicing and billing