Manager, Creative & Content (B2C Demand Generation) at TheNielsenCompany

As Manager of Creative & Content for B2C Demand Generation, you will be the creative engine behind Nielsen's panelist recruitment efforts — producing the volume, variety, and quality of content needed to fuel high-performing campaigns across paid, owned, and earned channels. You'll sit at the intersection of creative design, content strategy, and performance marketing, owning the end-to-end creative process from brief to delivery. This is not a role for someone who wants to hand work off — you'll be hands-on, fast-moving, and deeply invested in whether the work actually converts. You bring equal parts creative vision and performance instinct, and you thrive in an environment where testing, iteration, and output volume are all part of the job.   What You'll Own Creative Strategy & Design - Lead the creative vision for all B2C demand generation campaigns targeting key consumer audiences across digital, social, programmatic, direct mail, and emerging channels - Design and produce compelling, on-brand visual assets including display ads, social creatives, landing page visuals, email templates, and direct mail pieces - Develop a scalable creative system that allows for rapid iteration and testing without sacrificing quality or brand consistency - Bring a strong design sensibility paired with a clear understanding of what drives consumer action — not just what looks good, but what performs   Content Strategy & Copywriting - Own the content strategy for panelist recruitment, developing messaging frameworks that resonate with diverse US consumer audiences and drive engagement at every stage of the funnel - Write and direct copy across all consumer-facing touchpoints — ads, landing pages, emails, social posts, direct mail, and more - Ensure all content is clear, compelling, and consistent with Nielsen's brand voice while being optimized for B2C conversion - Build and maintain a content calendar that supports the demand generation team's campaign pipeline and recruitment goals   Creative Production & Volume Management - Manage the daily production of creative assets at the volume required to support an always-on, multi-channel recruitment program - Develop efficient workflows and asset management systems that keep production organized and on schedule - Partner with agency partners and freelancers to extend capacity when needed, maintaining quality and brand standards across all external output - Ensure creative assets are properly versioned, tagged, and delivered to channel owners on time   Testing, Iteration & Performance - Collaborate closely with the Demand Generation Manager to build and execute a structured creative testing agenda — headlines, visuals, formats, CTAs, and more - Analyze creative performance data and translate findings into actionable improvements to messaging, design, and content strategy - Approach every campaign with a test-and-learn mindset, treating data as a creative tool rather than a constraint   Cross-Functional Collaboration - Work hand-in-hand with the Demand Generation team to ensure creative is built to perform, not just to impress - Partner with Brand and Communications teams to maintain consistency across consumer-facing touchpoints - Collaborate with agency partners, briefing clearly, reviewing critically, and ensuring all external creative meets the bar - Contribute to broader marketing planning and share creative learnings openly across the team