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Mid LevelFull-timePythonAIData
Salary Range
$16,150 - $21,850 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
1. Strategic Analysis & Storytelling
• Analyze information independently to turn results into compelling stories that provide added value and ROI insights for clients.
• Create detailed ROI reports and dashboards that demonstrate the monetary value of sponsorships based on audience size and advertising rates.
• Conduct market research, including survey analysis and trend forecasting, to help brands understand emerging behaviors and demographics.
2. Project Management & Delivery
• Manage complex client analytical projects, serving as a liaison between Sales and Operations to ensure solutions meet client needs.
• Define scope, perform cost calculations, and conduct feasibility checks for projects, ensuring they meet budget expectations and profitability goals.
• Use project planning tools (such as ROSCO or Monday.com) to track project progress and coordinate with diverse media services teams to meet service-level agreements.
3. Process Optimization & Automation
• Drive the automation of standardized, repeatable business processes to improve efficiency and effectiveness.
• Utilize technical skills (Python, VB Script) to optimize delivery workflows and contribute to the continuous improvement of services.
• AI Integration: Design and implement AI workflows and utilize prompt engineering to enhance data processing speed and analytical capabilities. 
4. Media Valuation & Quality Indexing
• Oversee methodologies for "Media Value" determination, including Brand Tracking (identifying logos in video footage) and Quality Indexing (grading logo visibility, focus, and screen time).
• Ensure accurate valuation calculation using proprietary tools and audience data.
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About TheNielsenCompany
TheNielsenCompany is a global leader in providing data and analytics solutions to the media, marketing, and consumer goods industries. Founded in 1923 by Arthur C. Nielsen Sr., the company has established itself as a trusted source for market research and insights, helping businesses make informed decisions based on reliable data. With a presence in numerous countries, TheNielsenCompany has evolved over nearly a century to adapt to the changing landscape of consumer behavior and market trends, leveraging technology to deliver accurate and actionable intelligence. TheNielsenCompany offers a comprehensive suite of products and services, including consumer panel data, retail measurement, audience measurement, and digital analytics. Key features of their solutions include real-time data collection, advanced analytics, and customizable reporting tools that cater to the specific needs of brands, advertisers, and retailers. Their target audience spans across industries, from CPG companies and media networks to e-commerce platforms and government agencies, all seeking to understand market dynamics and consumer preferences. The company’s offerings are designed to provide deep insights into purchasing patterns, media consumption, and competitive positioning. A notable achievement for TheNielsenCompany is its development of the Nielsen Ratings, which have become the industry standard for television audience measurement. The company holds a dominant market position, recognized for its rigorous methodologies and commitment to data integrity. Its unique value proposition lies in its ability to combine traditional research techniques with cutting-edge technology, offering clients a holistic view of the market. This blend of innovation and reliability has cemented TheNielsenCompany’s reputation as an indispensable partner for businesses navigating the complexities of the modern marketplace.
