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Senior Digital Marketing Specialist I at TheNielsenCompany
TheNielsenCompanyRemote, Remote, us·9h ago
Mid LevelFull-timeRustGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are looking for a Senior Digital Marketing Specialist who is a rare hybrid: a gifted writer with a
human touch and a technical marketer who understands the mechanics of SEO/AEO and web
marketing.
Your mission is twofold: first, to transform our web and email copy from functional to irresistible
by optimizing for both human emotion and LLM and search engine algorithms. Second, to take
the lead of our email instance, managing complex audience segmentation and ensuring the
right message reaches the right persona at the perfect time.
Key Responsibilities
● Write and refine our website content to ensure a consistent, empathetic, and human
brand voice that builds trust with our audience.
● Infuse web copy with strategic keywords and SEO best practices without sacrificing
readability or brand integrity.
● Lead the end-to-end execution of email campaigns, including template building, list
management, and deployment.
● Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona,
ensuring highly personalized 1-to-1 communication at scale.
● Develop automated drip sequences that nurture prospects through the funnel using
targeted, persona-based messaging.
Free to sign up. Takes 30 seconds.
About TheNielsenCompany
TheNielsenCompany is a global leader in providing data and analytics solutions to the media, marketing, and consumer goods industries. Founded in 1923 by Arthur C. Nielsen Sr., the company has established itself as a trusted source for market research and insights, helping businesses make informed decisions based on reliable data. With a presence in numerous countries, TheNielsenCompany has evolved over nearly a century to adapt to the changing landscape of consumer behavior and market trends, leveraging technology to deliver accurate and actionable intelligence. TheNielsenCompany offers a comprehensive suite of products and services, including consumer panel data, retail measurement, audience measurement, and digital analytics. Key features of their solutions include real-time data collection, advanced analytics, and customizable reporting tools that cater to the specific needs of brands, advertisers, and retailers. Their target audience spans across industries, from CPG companies and media networks to e-commerce platforms and government agencies, all seeking to understand market dynamics and consumer preferences. The company’s offerings are designed to provide deep insights into purchasing patterns, media consumption, and competitive positioning. A notable achievement for TheNielsenCompany is its development of the Nielsen Ratings, which have become the industry standard for television audience measurement. The company holds a dominant market position, recognized for its rigorous methodologies and commitment to data integrity. Its unique value proposition lies in its ability to combine traditional research techniques with cutting-edge technology, offering clients a holistic view of the market. This blend of innovation and reliability has cemented TheNielsenCompany’s reputation as an indispensable partner for businesses navigating the complexities of the modern marketplace.
