Senior Measurement & Business Intelligence Architect at TheNielsenCompany

About the Role

We are seeking a Measurement & BI Architect to serve as the analytical engine of the marketing department. This role involves being the primary architect of our data strategy, bridging the gap between raw data and executive insight.

Key Responsibilities

• →Lead the integration of marketing data across the Data Cloud, ensuring a "Single Source of Truth" that connects Web, CRM, and MAP data.
• →Provide prescriptive insights that recommend specific actions based on performance trends.
• →Design, build, and maintain executive-level dashboards and performance metrics.
• →Lead the development of Multi-Touch Attribution and Media Mix Modeling.
• →Build and deploy models for lead scoring, churn prediction, and customer lifetime value.
• →Execute standard marketing measurement responsibilities, including attribution modeling, funnel velocity analysis, and ROI reporting.
• →Manage and guide one dedicated Data Analyst, ensuring the accuracy and consistency of daily reporting outputs.
• →Oversee relationships with external data vendors and agencies, ensuring they deliver on SLAs and provide high-quality data inputs.