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Senior Product Manager II (Media Planning/Ad Tech/Ad Intel) at TheNielsenCompany
TheNielsenCompanyBangalore, in·10h ago
Mid LevelFull-timeData ScienceAgile
Salary Range
$22,100 - $29,900 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Manager to join Nielsen’s Ad Intelligence product team. This critical strategic role will shape the future of Nielsen’s ad intelligence applications, driving innovation and ensuring our product offerings meet the evolving needs of the industry.
Key Responsibilities
- →Lead and implement the strategic vision for products within the Nielsen Ad Intelligence applications portfolio, aligning with company goals and market needs.
- →Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
- →Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines and impact.
- →Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions.
- →Identify market trends, customer needs and competitive landscape to inform product strategy.
- →Drive innovation in ad intelligence, planning and ads measurement products, fostering a culture of collaboration and excellence.
- →Lead stakeholder communication, including presenting product initiatives and updates to cross-functional leaders and meeting with customers.
- →Ensure products are launched on time and within budget, while meeting high-quality standards.
- →Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Ad Intelligence applications.
- →Ensure efficient and effective product development processes, including agile methodologies and best practices.
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About TheNielsenCompany
TheNielsenCompany is a global leader in providing data and analytics solutions to the media, marketing, and consumer goods industries. Founded in 1923 by Arthur C. Nielsen Sr., the company has established itself as a trusted source for market research and insights, helping businesses make informed decisions based on reliable data. With a presence in numerous countries, TheNielsenCompany has evolved over nearly a century to adapt to the changing landscape of consumer behavior and market trends, leveraging technology to deliver accurate and actionable intelligence. TheNielsenCompany offers a comprehensive suite of products and services, including consumer panel data, retail measurement, audience measurement, and digital analytics. Key features of their solutions include real-time data collection, advanced analytics, and customizable reporting tools that cater to the specific needs of brands, advertisers, and retailers. Their target audience spans across industries, from CPG companies and media networks to e-commerce platforms and government agencies, all seeking to understand market dynamics and consumer preferences. The company’s offerings are designed to provide deep insights into purchasing patterns, media consumption, and competitive positioning. A notable achievement for TheNielsenCompany is its development of the Nielsen Ratings, which have become the industry standard for television audience measurement. The company holds a dominant market position, recognized for its rigorous methodologies and commitment to data integrity. Its unique value proposition lies in its ability to combine traditional research techniques with cutting-edge technology, offering clients a holistic view of the market. This blend of innovation and reliability has cemented TheNielsenCompany’s reputation as an indispensable partner for businesses navigating the complexities of the modern marketplace.
