Brand Manager, DTC & Hospitality at TheWonderfulCompany

• Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth • Collaborate with Hospitality to concept on-property events and experiences, leading development of supporting marketing, messaging, and creative assets • Lead planning and execution of the annual content calendar across email, social, web, and wine club; direct photoshoots and create content as needed • Oversee brand content across digital and on-property channels (social, email, web, paid media, SEO, blog), ensuring consistent storytelling and brand voice • Manage content calendars, production timelines, and internal/external creative partners to deliver high-quality campaigns • Review and provide input on DTC agency briefs (email, social, search, direct mail, blog) to ensure consistency across all consumer touchpoints • Partner with social teams to define platform strategy and develop creative, including video; support hands-on content creation as needed • Manage influencer and creator programs, including sourcing, briefing, content development, and amplification • Partner with DTC and product teams on new product launches, supporting rollout strategy and developing marketing briefs • Manage third-party review platforms (Yelp, Google, TripAdvisor), including content, paid media, and optimization • Lead creation of on-site collateral across tasting room properties, ensuring materials are on-brand and enhance the guest experience • Partner with DTC operations on packaging and merchandise development, ensuring brand consistency