Marketing Manager at TheWonderfulCompany

The Marketing Manager, EMEA will be responsible for developing and executing regional marketing plans that support the growth of FIJI Water across key EMEA markets, including the UAE, Saudi Arabia, UK and France. Based in Dubai, this role will act as the local marketing lead for the region, bringing global brand campaigns to life in a way that is relevant to local markets, channels and consumers. The role will partner closely with sales, trade marketing, distributors, agencies and global marketing teams to strengthen brand awareness, improve market presence and support commercial growth. This is a hands-on regional marketing role that requires both brand ownership and strong execution. The successful candidate will help build a more structured marketing approach for the region, moving from reactive activity to clear market plans, campaign calendars and purposeful brand activation. Key responsibilities include: • Develop and execute regional marketing plans across key EMEA markets, aligned to global brand strategy and local commercial priorities. • Localise global brand campaigns for regional markets, ensuring activity is relevant, effective and aligned to FIJI Water’s premium positioning. • Act as the brand guardian for the region, ensuring consistency in messaging, look, feel and consumer experience. • Partner closely with sales and trade marketing teams to support activity across retail, grocery, convenience, ecommerce, HORECA, distributors, events and partnerships. • Work with agencies, vendors, distributors and external partners to deliver high-quality marketing activity on time and within agreed budgets. • Build clear campaign calendars, manage timelines and ensure key milestones are delivered. • Identify opportunities to strengthen brand awareness, improve market presence and differentiate FIJI Water in competitive markets. • Support customer and partner-facing initiatives where marketing input is required. • Manage regional marketing budgets, with appropriate alignment and approvals from senior marketing leadership. • Communicate progress, risks and recommendations clearly across local, regional and global stakeholders. • Bring structure, commercial judgement and local market insight to marketing planning and execution across the region.