U.S Marketing Manager (Product & Go-To-Market) - Fresno, CA at TheWonderfulCompany

The Opportunity We are looking for a savvy, execution-oriented marketing leader who thrives at the intersection of product, sales, and marketing. This is not a purely strategic or purely creative role — it requires someone who can think strategically and then immediately translate that thinking into action. You will lead product marketing efforts in the U.S., manage direct reports, and partner closely with Sales, Sales Operations, and leadership to bring clarity, momentum, and discipline to our go-to-market efforts. This role is a strong fit for someone who is adaptable, takes initiative, and is comfortable operating with a high degree of ownership. What You’ll Do • Own product positioning, messaging, and value propositions for existing products across U.S. B2B markets • Lead product marketing and product launch campaigns that target channel distribution and/or grower end users, ensuring alignment across Sales, Marketing, Operations, and Leadership • Identify and cultivate business development relationships with industry organizations and channel partners • Translate technical product details into clear, compelling customer-facing messaging and develop effective sales/promotional materials for product launches • Create practical sales enablement tools that support real selling situations • Partner closely with Sales and Sales Operations to support pipeline growth and execution • Leverage CRM and web analytics data to inform campaigns, segmentation, and performance • Support and improve sales and marketing processes to drive clarity and efficiency • Lead and develop seasoned, successful direct reports, setting clear priorities and expectations • Balance strategic planning with hands-on execution