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Mid LevelFull-time
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a results-driven paid media manager to scale lead generation for Think Academy Silicon Valley’s in-person math programs for Bay Area families. This role focuses on campaign execution, measurement, and continuous optimization, with accountability for leads performance and quality.
Key Responsibilities
- →Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive leads and booked consultations/assessments.
- →Own weekly optimization cycles: budget allocation, bid strategy, creative iteration, audience/keyword refinement, retargeting.
- →Collaborate with internal team on creative briefs, landing page messaging alignment, and conversion improvements.
- →Ensure conversion tracking is accurate and actionable using Pixel/CAPI, GA4, GTM, and Google conversions.
- →Deliver weekly reporting with insights, root-cause analysis, and a clear action plan.
Requirements
- ✓2–5 years experience in performance marketing with strong lead-gen outcomes.
- ✓Demonstrated success improving CPL while maintaining or improving lead quality.
- ✓Strong analytical skills; comfortable with spreadsheets, dashboards, and performance reviews.
- ✓Clear communication and reliable weekly cadence.
- ✓Experience running paid acquisition for education/tutoring programs (K–12 or enrichment) is a plus.
