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ManagerFull-timeRustGitAI
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We're hiring a Demand Generation Manager to own the digital engines that turn awareness into qualified pipeline. You'll run campaigns, manage marketing automation in HubSpot, and drive product-led growth initiatives. You report to the VP of Marketing.
Key Responsibilities
- →Design and execute integrated campaigns across LinkedIn, paid search, email, webinars, and events — targeted at CISOs and security teams.
- →Run HubSpot marketing automation: workflows, lead scoring, nurture sequences, landing pages, and attribution.
- →Drive product-led growth: build campaigns and conversion strategies that turn early adopters into engaged prospects.
- →Track everything. MQLs, SQL conversion, pipeline value, CAC — you'll own the numbers and optimise relentlessly.
- →Work with Brand, Content, Sales, and Events to make sure campaigns are sharp, on-message, and driving real pipeline.
Requirements
- ✓Proven demand generation experience in B2B tech or SaaS. You've built and optimised digital campaigns that drove real pipeline.
- ✓Expert-level HubSpot skills — workflows, automation, forms, reporting. You're not learning on the job.
- ✓Analytical and data-driven. You test, iterate, and let the numbers decide.
- ✓You understand the full funnel — from first touch to closed deal — and you care about what happens after the MQL.
- ✓Experience with product-led growth. You've driven adoption, activation, and conversion in a self-serve model.
