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ManagerFull-timeGitGo
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Manager will oversee end-to-end campaign management, social media strategy, paid advertising performance, SEO and product marketing execution for ThriveCart, a leading no-code sales platform for digital course creators and online businesses.
Key Responsibilities
- →Plan, coordinate, and execute integrated marketing campaigns across multiple channels
- →Own campaign timelines, briefs, deliverables, and performance tracking
- →Ensure alignment across paid, organic, content, email, and product marketing efforts
- →Lead post-campaign analysis and performance reporting
- →Develop and execute ThriveCart’s social media strategy
- →Oversee content planning, scheduling, and engagement
- →Ensure consistent brand voice and positioning across platforms
- →Track growth, engagement, and conversion metrics
- →Oversee paid media strategy across platforms (Meta, Google, YouTube, etc.)
- →Manage budgets, targeting strategy, testing frameworks, and optimization
- →Collaborate with internal teams or external partners on creative and media buying
- →Monitor ROAS, CAC, LTV, and other key performance metrics
- →Lead go-to-market planning for new features and product launches
- →Develop positioning, messaging, and value propositions
- →Create enablement materials for sales, support, and customer teams
- →Ensure product benefits are clearly communicated across all marketing channels
- →Track KPIs across campaigns, paid media, and product initiatives
- →Provide clear reporting and actionable insights to the Director of Marketing
- →Continuously identify optimization opportunities
Requirements
- ✓Bachelor’s degree in Marketing, Business, Communications, or a related field
- ✓5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
- ✓Experience in product marketing or go-to-market strategy
- ✓Experience working in fast-paced, growth-oriented environments
- ✓Proven experience managing integrated marketing campaigns
- ✓Hands-on experience overseeing paid media budgets and performance
- ✓Strong commercial and analytical mindset
- ✓Excellent project management and organizational skills
- ✓Ability to manage multiple channels and stakeholders simultaneously
- ✓Clear, confident communicator with strong written and verbal skills
- ✓Data-driven decision maker with strong reporting capabilities
- ✓Result-oriented mindset
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