Senior Product Manager, Channels and Optimisations at Tide

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly • Over $300 million raised in funding • Over 2,500 Tideans globally - we’re diversity champions! • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE TEAM You will be joining the Channels & Optimisation product area within Member Engagement Marketing, focused on marketing technology and customer engagement platforms. The team’s mission is to empower Tide with advanced CRM, CEP, and CDP capabilities, ensuring that every communication channel – from notifications to email and in-app journeys – delivers relevant, timely, and personalised experiences that drive engagement, retention, and growth. ABOUT THE ROLE As a Senior Product Manager in Channels & Optimisation, you will: • Own key Martech product domains (CRM, CEP, CDP) from conception to implementation and beyond. • Work on initiatives ranging from new channel enablement to refining existing features and capabilities for greater relevance, impact, and measurability. • Collaborate with Engineering, UX and Marketing stakeholders to design scalable solutions with a global mindset, supporting members in the UK, India, Germany, France and beyond. • Ensure Tide leverages the right mix of first-party data and engagement tools to deliver personalised, omnichannel experiences. • Lead product discovery efforts, validating hypotheses with qualitative and quantitative insights to optimise engagement journeys. • Translate member and business needs into actionable product requirements for the engineering team, balancing short-term delivery with long-term scalability. • Evangelise a test-and-learn culture, enabling Tide to optimise member interactions through experimentation and analytics. • Partner with Product Marketing and CRM teams to ensure consistent, effective execution of campaigns and journeys. WHAT WE ARE LOOKING FOR This role is for you if you’re a seasoned product professional with experience in Martech and a passion for leveraging data and technology to deliver personalised, impactful member experiences. • 3-5 years of product management experience in Martech, Personalisation, CRM, CEP, CDP, or related areas. • Deep understanding of omnichannel engagement, marketing automation, and personalisation at scale. • Proven ability to deliver data-driven outcomes, balancing strategy with execution. • Experience working closely with cross-functional teams including Engineering, Data Science, Analytics, and Marketing. • Strong communication skills, with the ability to engage and influence stakeholders across all levels of the business. • Comfortable navigating ambiguity and breaking down complex problems into actionable plans. • Expertise in defining and tracking KPIs such as engagement, retention, and conversion. • Familiarity with experimentation and A/B testing methodologies. • Outcome-driven, focused on creating value for both members and the business. Bonus points if you have: • Experience with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, etc.) or CDPs. • Exposure to startups, scale-ups, or FinTech. • Technical background or strong collaboration experience with engineering and data teams. WHAT YOU’LL GET IN RETURN • Flexible working options • Share options • Group Life Insurance • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing • 25 days holiday with the ability to buy extra days • 3 days for L&D or volunteering time off per year • We invest in your development with a £1,000 professional L&D budget per year • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution • Spacious brand-new office near Old Street with an all-day snacks bar • Enhanced family-friendly leave • Sabbatical leave TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: • Tide does not charge any fees at any stage of the recruitment process. • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. • Communication from Tide will only come from an official @tide.co email address. • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [Upgrade to PRO to see contact] Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.