Senior Growth Marketing Manager, Upper Funnel at Tilthq

Tilthq

No Location·15h ago

SeniorFull-timeMachine LearningGo

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Senior Growth Marketing Manager to join Tilt's team. This role focuses on establishing and leading the brand response marketing function, with a strategic priority as the company prepares to make significant investment in upper-funnel channels.

Key Responsibilities

→Own upper-funnel go-to-market media strategy across CTV, YouTube, and other top-funnel channels
→Advance measurement rigor by creating methodologies that demonstrate causal connections between brand spend and revenue incrementality
→Help design and measure optimized brand marketing funnel touch-points
→Optimize budget allocation by providing data-informed guidance on deploying and refining a significant upper-funnel budget
→Collaborate on brand narrative development to ensure campaigns authentically reflect Tilt's mission
→Communicate insights effectively to leadership by translating upper-funnel campaign results into core business terms
→Build a scalable capability by establishing enduring processes, playbooks, and standards to support efficient upper-funnel operations

Requirements

✓6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing
✓Background from an upper-funnel ad platform or a performance-oriented agency
✓Hands-on experience managing TV and/or CTV campaigns
✓Proven ability to measure ROAS and incrementality in channels where direct attribution is limited
✓Deep familiarity with upper-funnel platform capabilities, particularly YouTube and CTV
✓Strategic thinker and doer with experience with analytics tools like Google Analytics and Amplitude
✓SQL is a plus