Demand Generation Manager, IT at Tines

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey. At Tines, we’re building the future of intelligent workflows for security and IT teams. Our platform helps organizations automate complex processes, eliminate manual work, and operate more efficiently and securely. About the Role We’re investing heavily in the IT market as more organizations modernize IT operations and automate complex workflows across their technology stack. We’re looking for a Demand Generation Manager who understands how to reach IT practitioners and leaders, from service desk teams and IT operators to CIOs and VPs of IT, and can design campaigns that turn interest into qualified pipeline. This role is an exciting opportunity to join Tines at a pivotal moment of growth. Reporting to the Manager of Demand Generation, you’ll play a critical role in building and scaling demand programs that reach the IT community, generate high-quality pipeline, and expand Tines’ footprint in this rapidly growing segment. We’re looking for someone who combines creativity with analytical rigor—a demand generation expert who knows how to design impactful campaigns, measure performance, and continuously optimize for results. The ideal candidate understands how IT teams discover, evaluate, and adopt new tools and can design programs that resonate with both practitioners and senior IT leaders. The IT segment represents a major growth opportunity for Tines. In this role, you’ll work closely with marketing, product marketing, and business development teams to develop high-impact programs that expand our reach and accelerate growth within the IT market. Candidates should be based in the US in ET or CT timezones, as this role will require heavy collaboration with colleagues based in Ireland. What You’ll Do You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact. • Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders • Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams • Drive awareness, engagement, and pipeline through channels including paid media, content promotion, sponsored newsletters, influencers, and webinars • Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment • Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience • Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem • Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline • Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth • Support email marketing, nurture programs, and database activation to move prospects through the funnel • Partner with partner marketing to develop co-marketing campaigns and demand generation programs with strategic IT partners • Measure campaign performance and pipeline contribution, using data and experimentation to continuously improve results Experience • 7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS • Demonstrated success marketing to technical audiences in IT, Security, or DevOps etc. • Proven experience running digital demand generation campaigns that drive pipeline and revenue • Experience working with paid media, content promotion, sponsored newsletters, and digital advertising • Experience building and running webinar or virtual event programs • Strong analytical mindset with experience using data to guide campaign decisions and optimization • Experience working cross-functionally with product marketing, content, creative, and partner marketing teams • Ability to manage multiple campaigns and partners simultaneously • Strong project management and organizational skills • Familiarity with developer or technical practitioner marketing is a plus • Experience working in high-growth SaaS environments OTE - $150k - $158k base + 10% bonus and equity #LI-SW1 At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you. Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.