GTM Engineer, Marketing Operations AI Innovation at Toast

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Marketing Operations team is looking for a GTM Engineer, AI Innovation to be embedded directly with marketing teams — building AI-powered agents, automations, and workflows that permanently transform how marketers execute. You'll build alongside the people you support, measuring success by workflows transformed and teams reaching self-sufficiency. This role is open to remote candidates. A day in the life (Responsibilities) • Identify high-leverage marketing workflows and build working solutions — agents, automations, and AI-powered tools — tailored to each team's processes. • Design, build, and deploy custom AI agents and agentic workflows that integrate AI APIs, MCP servers, and automation platforms into our GTM motion. • Build evaluation frameworks to measure agent quality, accuracy, and reliability — including prompt evals, agent benchmarking, and regression testing. • Coach marketers through a progressive AI journey: from first win, to regular integration, to full workflow transformation, to self-sufficiency. • Recognize patterns and scale what works — think in reusable systems, not one-off solutions. • Own build-vs-buy decisions from business case through implementation. • Prepare teams for an agentic future: designing, building, and overseeing multi-agent workflows. • Create documentation, playbooks, and reusable templates that the entire team can leverage. What you'll need to thrive (Requirements) • 8+ years in growth marketing, product management, systems, or operations, including 2+ years in GTM Engineering, AI Engineering, or Solutions Engineering. • Agent building: Demonstrated experience designing, building, and deploying AI agents and agentic workflows that transformed real work — not just using AI, but building with it. • Evaluations: Experience building eval frameworks for AI systems — prompt evals, output quality scoring, agent benchmarking, and testing against ground truth or human baselines. • Fine-tuning: Practical experience fine-tuning language models for production use cases. • Builder mindset — you'd rather ship a working POC today than present a deck about what's possible next quarter. • Strong communicator who can translate technical concepts for non-technical audiences and coach different learners. • Track record of enabling others to permanently change how they work. • Growth ownership mindset — executes end-to-end without constant guidance. • Hands-on with AI APIs and agent frameworks (e.g., OpenAI, Anthropic/Claude, Gemini, LangChain, CrewAI, RAG, MCP). • Demonstrated Clay experience • Familiar with martech stacks (automation tools, CDPs, CRMs, data warehouses).. Special Sauce* (Nice to Haves) • Working knowledge of web services APIs and cloud services (AWS, GCP or Azure). • Experience with scripting languages such as Python and JavaScript - basic understanding of common syntax, able to interact with generative coding models, and debug API integrations. AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at [Upgrade to PRO to see link] The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible). Pay Range$124,000—$198,000 USDHow Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: [Upgrade to PRO to see link] Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [Upgrade to PRO to see contact]. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.