Marketing Manager, SEO & Organic Growth at Toast

Toast

Remote - USA·5h ago

ManagerFull-timePythonGitAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a data-driven SEO & Organic Growth Manager to join Toast's Organic Growth Marketing team. In this role, you will architect the strategy that ensures our brand is the primary answer wherever our customers are asking questions, whether that's in Google Search or next-generation Large Language Models (LLMs).

Key Responsibilities

→Own the Number: Increase Organic-attributed opportunities and Closed-Won revenue by increasing search visibility, traffic, and conversions.
→Define the Strategy: Build SEO requirements to guide our web and content roadmap, providing the "what" and "why" for technical SEO and site architecture.
→"Agentic" Search (GEO): Pioneer our strategy for Generative Engine Optimization (GEO) and analyze how our brand appears in AI answers.
→Guide Authority Building: Identify high-value offsite targets and opportunities for the Brand team to activate.
→Forecast & Model: Build robust forecasting models and analyze the impact of algorithm updates and strategy pivots.
→Content Intelligence: Audit our content library and provide clustered keyword insights and entity gaps.

Requirements

✓3-6+ years of experience in SEO or Growth Marketing, preferably in B2B SaaS or a high-velocity digital environment.
✓Revenue-First Mindset: Comfortable being measured on pipeline and revenue.
✓The "Bridge" Builder: Excel in a matrixed environment and hand off technical specs to Web Analytics or distribution targets to Brand.
✓Analytical Fluency: Comfortable interpreting attribution models and working with data teams.
✓LLM Curiosity: Have a point of view on how AI is reshaping search and eager to test strategies for "Zero-Click" optimization.
✓Tech Stack Proficiency: Deep familiarity with Ahrefs/Semrush, Google Search Console, and Screaming Frog.