Senior Associate, Customer Lifecycle Marketing at Toast

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. Toast is seeking a Senior Associate, Lifecycle Marketing to join our Customer Marketing team. As a key execution engine for our expansion strategy, you will manage end-to-end multi-channel campaigns that drive product adoption and upsell revenue. The ideal candidate is a technical marketer who excels at building complex automation workflows and using data to optimize the customer journey. A day in the life (Responsibilities): • Strategic Alignment: Partner with stakeholders to turn business goals into tactical campaign requirements that drive expansion and growth • Campaign Execution: Own end-to-end setup and deployment of campaigns across email, in-app, SMS, and push notifications • Journey Management: Build and maintain complex automated customer journeys, ensuring consistent and timely messaging across the lifecycle • Audience Targeting: Partner with Marketing Ops to leverage product usage and behavioral data for precise, highly relevant messaging • Continuous Optimization: Lead the A/B testing roadmap to improve engagement, click-through, and conversion rates for all upsell motions • Performance Monitoring: Track campaign health and revenue impact, delivering actionable insights to the broader growth team • AI Literacy: Comfortable leveraging AI tools to streamline campaign workflows, draft copy variations, and accelerate project delivery. What you’ll need to thrive (Requirements): • 3+ years in lifecycle, growth, or marketing operations, ideally within B2B SaaS • Proficiency in marketing tools like Braze, Pendo, and Marketo • Ability to connect marketing data to business outcomes and expansion goals • Skilled at analyzing performance data to drive tactical campaign optimizations • Exceptional organization with a track record of managing multiple high-priority projects under tight deadlines • Strong storytelling skills with the ability to convey campaign impact to stakeholders • A collaborative self-starter with a strong bias for action. AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at [Upgrade to PRO to see link] The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A$95,000—$152,000 USDZone B$83,000—$133,000 USDZone C$75,000—$120,000 USDHow Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: [Upgrade to PRO to see link] Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: [Upgrade to PRO to see link] Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [Upgrade to PRO to see contact]. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.