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Mid LevelFull-timeAI
Salary Range
$44,200 - $59,800 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Operations Specialist to join TouchBistro and help ensure our marketing processes are efficient and effective. This role focuses on utilizing and optimizing our marketing technology stack to improve operational effectiveness.
Key Responsibilities
- →Build and deliver end-to-end campaigns, from initial set up to reporting in the automation tool.
- →Work with key stakeholders on the marketing team to build and manage campaigns, Salesforce integrations, campaign processes, data management/hygiene processes, email and nurture journeys.
- →Assist in the set-up and management of marketing technology platforms, including marketing automation tools, CRM systems, analytics tools, and other technology in our marketing stack.
- →Develop, create, and manage reports (dashboards, reports) of marketing KPIs and campaign performance.
- →Refine and implement data hygiene best practices, improve data intake workflows, and build on processes for data management.
- →Collaborate across internal teams to ensure execution of various marketing initiatives.
- →Create and maintain accurate documentation for marketing processes, system configurations, and standard operating procedures.
- →Aid in the planning, execution, and tracking of marketing campaigns.
Requirements
- ✓Minimum of 6 months experience in email marketing (building emails and nurture journeys/workflows).
- ✓6 months + experience using automation tools (Salesforce or other CRM).
- ✓Excellent troubleshooting skills, with the ability and initiative to investigate and solve issues.
- ✓Knowledge of marketing processes, campaign execution, lead management, lead scoring, and marketing attribution models.
- ✓Strong verbal and written communication skills.
- ✓Ability to collaborate, understand, and interpret the underlying needs of teammates.
Benefits
- ★Generous Time Off Program
- ★Health, Dental, and Vision Benefits
- ★Flexible Health and Wellness Plan
- ★Parental Leave & top up
- ★Employee Assistance Program
- ★Professional Development
- ★Volunteer Program
- ★Monthly Lunches
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