Senior Growth Marketing Manager (Paid + ABM) at Tracksuit Limited

At Tracksuit, we're building an incredible product that our customers LOVE and use every day. Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow.  We’re doing this by becoming the common language to measure, understand and communicate the value of brand building. We've built beautiful, always-on, radically affordable brand tracking. At just under 5 years old, we're incredibly grateful and excited to be working with over 1,000 epic brands across the US, UK, AU & NZ, like Doordash, Adore Beauty, Bondi Sands, Milkrun and more. Please note: This role can be based in either Sydney, Australia or Auckland, New Zealand.    Are you Tracksuit’s new Senior Growth Marketing Manager (Paid + ABM)?   As Tracksuit's Senior Growth Marketing Manager (Paid + ABM), you'll own our demand generation programme end-to-end, from paid acquisition campaigns across LinkedIn, Google, and Meta to integrated ABM programmes that identify, engage, and convert our most important accounts across every market we operate in. You'll be the primary driver of scalable, data-driven customer acquisition through paid channels, with a sharp focus on ROI, efficiency, and building a predictable pipeline. This is a dual-discipline role in the best sense. On one side, you'll run paid acquisition across LinkedIn, Google, Meta, and emerging channels, with a relentless focus on ROI and qualified pipeline. On the other, you'll build and run integrated ABM programmes that go well beyond digital, orchestrating campaigns across multiple touchpoints to reach and convert our most important accounts. You'll need to move fluidly between performance marketing and account-based thinking, knowing when to cast wide and when to go deep. You'll also bring genuine fluency in AI tools and automation, using them to build smarter systems that compound performance over time rather than just running campaigns manually. Success means building a scalable paid acquisition engine that drives qualified pipeline across ANZ, US, and UK, with clear visibility on ROI, CAC, and channel performance. As our Senior Growth Marketing Manager (Paid + ABM), you'll be responsible for: Own paid acquisition and drive full-funnel performance • • Build and scale campaigns across LinkedIn, Google Ads, Meta, and emerging channels, with a relentless focus on ROI and driving qualified pipeline, not just in-platform metrics. • Think end-to-end: from audience targeting and ad creative through to the click, landing page experience, and conversion. You own the whole journey, not just the top of it. • Partner with our organic lead on landing page and conversion strategy, ensuring paid and owned channels work as a joined-up system. • Own budget allocation across paid channels with clear, data-driven reporting on performance against pipeline targets. Test and scale new channels with confidence • • Develop a structured experimentation framework for emerging paid channels, with clear hypotheses, test designs, and scaling criteria. • Move quickly from idea to test to verdict, documenting learnings and building a compounding library of what works for Tracksuit's ICP. Lead integrated ABM programmes that go beyond digital • • Partner closely with sales to build and run ABM campaigns that orchestrate multiple touchpoints across the buyer journey. You'll think across channels and formats to create coordinated moments that land with the right people at the right time. • Use intent data and audience signals to identify in-market accounts, prioritise your focus across ANZ, US, and UK, and build account-specific messaging that resonates. • Design campaign sequences that move target accounts through the funnel, combining paid, outreach, personalised content, and offline touchpoints into a coherent experience. Build AI-powered systems for scalable performance • • Leverage AI tools and automation to build systems that drive scale, whether that's automating reporting, personalising ad creative at scale, or building agents that surface performance insights faster. • Bring a builder mindset: you're not just running campaigns, you're building infrastructure that compounds over time. Drive creative performance in partnership with the marketing team • • Work closely with Design, Product Marketing, and Content teams to develop high-performing ad creative and messaging that converts at every stage of the funnel. • Bring a strong, informed perspective on what makes effective paid creative: not just the numbers, but the instinct and judgement behind them. You'll push creative quality upstream, not just report on what performed. • Build a tight feedback loop between performance data and creative development so that decisions are grounded in what's actually working. What you'll bring with you? • 5+ years in a performance or growth marketing role, ideally in a B2B SaaS environment. • Proven experience across multiple paid channels, not just LinkedIn and Google, but with a demonstrated willingness to test and scale beyond the obvious. • Ownership & Bias for Action: Takes full accountability for paid channel performance and moves quickly to test, learn, and optimise. • Full-Funnel Thinking: Looks beyond in-platform metrics to understand and optimise the entire journey from impression to pipeline. • Creative Conviction: Has a strong, informed point of view on what makes effective paid creative, pushing creative quality upstream rather than just reporting on what performed. • Generalist Range: Comfortable spanning multiple paid disciplines and channels, with the curiosity and confidence to test new ones. • AI Fluency: Actively uses AI tools and automation to build smarter, more scalable systems, not just to move faster but to build better. • Commercial Acumen: Connects every tactic and experiment directly to pipeline and revenue outcomes. • Integrated Campaign Thinking: Designs ABM programmes that orchestrate multiple channels and touchpoints, understanding that the best campaigns go beyond ad platforms and that reaching the right account sometimes requires a more coordinated, high-touch approach. • Cross-Functional Collaboration: Works seamlessly across marketing, sales, design, and external partners, rallying people around shared goals. • Builder Mindset: Thrives in ambiguity, comfortable establishing systems and processes from scratch in a high-growth environment. What does success look like? • Pipeline generated from paid channels: volume, quality, and conversion rate. • CAC efficiency: cost per acquisition across paid channels, with improvement over time. • ABM programme effectiveness: reach, engagement, and conversion of ICP accounts across key markets. • New channel velocity: emerging channels tested per quarter, with clear learnings documented. • Full-funnel conversion: improvement in click-to-lead and click-to-SQL rates across paid campaigns. • AI/automation impact: measurable efficiency or performance gains from systems built. Why join us at Tracksuit? As one of Australasia's fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans. You’ll get to join and experience life at one the fastest-growing startup in New Zealand & Australia while we are still in hyper growth phase.   We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.   Underpinning the experience are our great benefits, including: ⦿ Compensation: Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team. ⦿ Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success. ⦿ Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave. ⦿ Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work. ⦿ A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel. ⦿ Flexible working: We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer flexibility day to day.   Most importantly, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.   🐾 FYI - We’re pet-friendly in principle and practice - with the occasional four-legged visitor adding to the charm, not the chaos.