Senior Data Analytics Engineer – Hospitality Tech (Mexico) at Truelogic

ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. OUR CLIENT A leading digital engagement and brand activation platform specializing in mobile-first hospitality and retail experiences. They provide scalable SaaS solutions that help global brands and venues bridge the gap between physical environments and digital consumer insights. JOB SUMMARY We are seeking a strategic Analytics Engineer to spearhead the development of our core reporting infrastructure and transform raw engagement data into high-impact business intelligence. This role is pivotal in building a scalable data ecosystem that supports automated client dashboards, brand campaign analytics, and multi-tier subscription reporting. The ideal candidate is a GA4 and BigQuery expert who thrives at the intersection of data modeling and product strategy, possessing the technical rigor to design complex event taxonomies and the vision to deliver seamless, automated reporting workflows for our global partners. RESPONSIBILITIES - Design and implement a multi-tier SaaS reporting infrastructure to support diverse client levels and brand campaign requirements. - Lead the GA4 and Google Tag Manager strategy, overseeing implementation, QA, and the definition of event tracking standards for QR scans, lead captures, and promo engagement. - Architect and manage GA4 data exports into BigQuery, building robust models that join event data with account, venue, and subscription datasets. - Integrate data from diverse sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to create a unified view of the consumer journey. - Develop reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance. - Evaluate and deploy reporting automation tools such as Looker Studio Pro, AgencyAnalytics, or Whatagraph to enhance scalability. - Establish data governance and access control protocols to ensure secure, account-specific reporting views. - Partner with product and engineering teams to ensure tracking requirements are seamlessly integrated into the development lifecycle. - Translate complex analytics into actionable business insights for internal stakeholders, venues, and brand partners. - Maintain comprehensive documentation including tracking plans, data dictionaries, and architectural workflows. QUALIFICATIONS AND JOB REQUIREMENTS - 4+ years of professional experience in marketing analytics, product analytics, or analytics engineering. - Expert-level proficiency with GA4, Google Tag Manager, and the Google Cloud Platform ecosystem. - Advanced SQL skills and hands-on experience modeling complex datasets within BigQuery. - Proven track record building sophisticated dashboards in Looker Studio or similar BI tools. - Deep understanding of event tracking, custom dimensions, conversion optimization, and UTM strategy. - Demonstrated ability to define clean data taxonomies and maintain rigorous tracking documentation. - Experience in data engineering tasks, specifically joining disparate data sources into reporting-ready models. - Strong communication skills with the ability to bridge the gap between technical execution and business strategy. - Experience with Looker Studio Pro or white-label reporting platforms is preferred. - Familiarity with automated reporting tools such as AgencyAnalytics, Databox, or DashThis is a plus. - Exposure to Sanity CMS, Mailchimp, or CRM marketing automation tools is highly desirable. - Knowledge of dbt, Fivetran, Airbyte, or ETL tools is preferred. - Experience with API-based data ingestion, webhooks, or automation platforms like Make and Zapier is a plus. - Background in SaaS reporting, multi-tenant analytics, or hospitality/CPG campaign reporting is preferred. WHAT WE OFFER - 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. - Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. - Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. - Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. - Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies. WHY YOU’LL LIKE WORKING HERE - A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally. - Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America. - Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field. Apply now!