Lead Data Analyst - Marketing Analytics at Trustpilot

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest independent consumer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! Data isn’t just a byproduct of our business; it’s the engine that drives our growth. We are looking for a Lead Marketing Analyst to join our Go-To-Market (GTM) Analytics team. This is a high-impact, individual contributor role designed for an accomplished professional who can bridge the gap between technical statistical modeling and strategic marketing execution. Your mission is to help us answer the ultimate question: "How do we spend our next dollar to maximize impact?" You will shape marketing triangulation, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and rigorous incrementality testing to provide a 360-degree view of our ROI. What You’ll Be Doing: • Marketing Triangulation: Guide and own the methodology for measuring marketing effectiveness. You will move beyond surface-level metrics to develop a sophisticated "source of truth" using MMM, MTA, and lift studies. • Advanced Data Analysis: Design and execute complex analyses, including cohort analysis, customer segmentation, and predictive modeling to identify growth levers. • Collaborative Experimentation: Partner with Marketing Leads to design, implement, and analyze A/B and multivariate tests, fostering a culture of "test and learn." • Capability Development: Support and scale our analytics infrastructure. This includes developing solutions in R/Python and integrating them into our data stack. • Stakeholder Influence: Provide actionable insights to help stakeholders make data-informed decisions and drive data literacy around marketing optimization. • Actionable Reporting: Create intuitive dashboards in Looker that don't just show data, but provide actionable insights for stakeholders ranging from Channel Managers to the CMO. • Funnel Strategy: Guide the analytical strategy for the end-to-end GTM funnel. Analyze the sales funnel to increase lead generation, accelerate conversion rates, and drive revenue expansion by identifying bottlenecks and opportunities for improvements. • Data Engineering Collaboration: Work closely with our data engineering team using dbt to ensure our marketing data pipelines are robust, efficient, and reliable. Who You Are: • Highly Skilled Technician: You are fluent in SQL and R or Python and have a deep-rooted understanding of regression models, clustering, and statistical significance with an ability to apply them to marketing problems. • Strategic Marketing Thinker: You have significant experience solving marketing problems using techniques such as MTA, MMM, and Incrementality testing. You don't just build models; you understand the "why" behind the spend. • Trusted Advisor: You possess strong collaboration skills, knowing how to challenge assumptions and guide leadership toward data-informed decisions. • Clear Communicator: You can explain complex statistical concepts to a non-technical audience and present a compelling case for budget optimization to executive leadership. • Data Storytelling: You have proven experience with Looker (LookML) or similar BI tools, with a focus on making data accessible and easy to understand. • Quality Focused: You have a commitment to data quality and experience working within modern data stacks (e.g., BigQuery, dbt, Airflow). What's in it for you? • A range of flexible working options to dedicate time to what matters to you • Competitive compensation package + bonus • 25 days holiday per year, increasing to 28 days after 2 years of employment • Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community • Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist • Pension and life insurance • Health cash plan, online GP, 24/7 Employee Assistance Plan • Full access to Headspace, a popular mindfulness app to promote positive mental health • Paid parental leave • Season ticket loan and a cycle-to-work scheme • Central office location complete with all the snacks and refreshments you can ask for • Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials • Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more. Still not sure? We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you! About us Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. Join us at the heart of trust. Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust. Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy. If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team ([Upgrade to PRO to see contact]) quoting the role you wish to apply for.