Program Manager, Member Acquisition at Twinhealth

Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity Member acquisition is the engine that brings eligible members into the Twin Health program — and this role sits at the center of making that engine run. As Program Manager, Member Acquisition, you will be the operational backbone of a high-velocity, cross-functional team responsible for getting campaigns out the door accurately and on time, across email, direct mail, paid digital, SMS, and landing pages. Responsibilities • Own the campaign calendar. Maintain a consolidated, up-to-date view of all member acquisition campaigns across email, direct mail, paid digital, SMS, and landing pages. Ensure the calendar reflects accurate launch dates, owners, and statuses so the team always knows what’s in flight and what’s coming next. • Drive campaign execution. Manage intake, timelines, QA checkpoints, and launch approvals for acquisition campaigns. Coordinate across Marketing, MarTech, Analytics, Creative, and Product to keep launches on schedule and error-free. • Coordinate with MarTech on campaign operations. Serve as the primary liaison between campaign strategy and the MarTech team that owns Braze. Manage intake of new canvas requests, track build and QA progress, and ensure campaigns launch with the right audience logic, personalization, and timing. • Coordinate with Marketing Operations to ensure content for member acquisition campaigns is delivered in a timely manner and passes necessary approvals and QA steps • Run the weekly operating cadence. Facilitate weekly acquisition team meetings, track action items, surface blockers early, and ensure cross-functional commitments are met. Keep the team coordinated without creating unnecessary process overhead. • Maintain documentation and runbooks. Own process documentation for campaign operations, QA standards, and handoff protocols. Ensure the team has clear, up-to-date playbooks so institutional knowledge doesn’t live in anyone’s head. • Coordinate mailer production and vendor timelines. Work with vendor partners and internal teams to manage direct mail drop schedules, audience file deadlines, and in-home timing. Flag risks early and escalate when timelines are at risk. • Track performance and surface insights. Monitor daily registration and campaign performance signals. Prepare clear, concise weekly readouts for leadership that highlight what’s working, what needs attention, and what actions are being taken. • Other duties as assigned Qualifications • 2–4 years of experience in program management, marketing operations, project management, or a similar coordination-heavy role • Exceptional organizational skills with a demonstrated ability to manage multiple workstreams simultaneously without dropping details • Strong cross-functional communicator who can work effectively across Marketing, Technology, Analytics, and Creative teams without formal authority • Experience working with project management tools (Jira strongly preferred) and comfort building and maintaining structured campaign tracking systems • Familiarity with marketing campaign operations, including email, direct mail, paid digital, or SMS — you don’t need to be a platform expert, but you should understand how campaigns get built and launched • Comfortable with performance data — able to read a dashboard, spot anomalies, and communicate what the numbers mean to stakeholders without requiring a data team to translate • A bias toward action and ownership — you notice what’s missing, you flag it, and you help fix it rather than waiting to be asked • Experience in health tech, digital health, or healthcare preferred but not required — passion for the mission matters more • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $100,000 - $115,000 annually. Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin • A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options • 401k retirement savings plan We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.